Samsung to Capitalize on First OLED-Based iPhone in 2017

Discussion in ' News Discussion' started by MacRumors, Jun 29, 2016.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Samsung Display will remain the global leader among AMOLED display suppliers over the next few years, with shipments estimated to increase to 560 million units by 2019, according to Taiwan-based DigiTimes Research.


    Samsung Electronics, which produces the company's lineup of Android-based Galaxy smartphones, is expected to remain Samsung Display's largest customer over the next few years, with its in-house AMOLED panel demand projected to grow from 239 million units in 2016 to 290 million units in 2019.

    Apple is rumored to release its first OLED-based iPhone in 2017, moving away from traditional LCD technology it has used since 2007 for at least one iPhone model. The report estimates that Samsung Display will supply Apple with 40 million AMOLED panels in 2017, 80 million units in 2018, and 120 million units in 2019.

    LG Display, AU Optronics, Japan Display, and Foxconn-owned Sharp may also share production of OLED panels for future iPhones.

    Earlier this year, DisplayMate found that Samsung's Galaxy S7 makes a compelling case for Apple to switch to OLED display technology. Possible benefits include increased brightness, improved color accuracy, improved screen visibility in bright environments, and more efficient power consumption.

    A number of China-based smartphone vendors, including Vivo, Oppo, GiONEE, Huawei, and Lenovo, have also adopted or decided to adopt AMOLED panels in the future, with Samsung Display's combined shipments to them projected to increase from 99 million units in 2016 to 150 million units in 2019.

    Article Link: Samsung to Capitalize on First OLED-Based iPhone in 2017
  2. Zwhaler macrumors 604


    Jun 10, 2006
    Wouldn't it be cool if Apple dropped that new iPhone this year. I'm not holding my breath, though.
  3. 2457282 Suspended

    Dec 6, 2012
    I agree. Even cooler would be a surprise move to micro-LED display. (i know the rumor is they may do this on the watch, but.....)
  4. RedGala macrumors regular


    Jun 17, 2015
  5. pnoyblazed macrumors 6502a


    Mar 1, 2008
    That would be pretty sweet, but that's wishful thinking
  6. iHack13 macrumors regular


    Jun 10, 2009
    city of octoberfest

    Apple Engineer speaking here. We are working on it and we will not disappoint you. As a first step we are going to put 2GB RAM into this beast. And its going to be thinner too!

  7. BootsWalking macrumors 6502a

    Feb 1, 2014
    One of the great features of AMOLED displays is that they only consume power for the cells that are illuminated. This allows features like Samsung S7's always-on clock and notification icons, which uses very little power vs the full display.
  8. 12vElectronics macrumors 68040


    Jul 19, 2013
    Ya I wish we were getting OLED this year. Oh wellz
  9. HobeSoundDarryl, Jun 29, 2016
    Last edited: Jun 29, 2016

    HobeSoundDarryl macrumors 604


    Feb 8, 2004
    Hobe Sound, FL (20 miles north of Palm Beach)
    I perceive* the bulk of us are pretty anti-Samsung but they do make great screens. I hope these other guys can make OLED screens as good when both are ending up in iPhones and presumably iDevices. Based on the past when screen orders were split for Apple hardware, there were many threads full of screen issues -> device returns -> "I hope I get the Samsung <screen> this time."

    *Edit: swapped my original "know" for "perceive" to better reflect my own gut feel about collective sentiment due to pushback. Apparently, per pushback, feelings against Samsung have moderated since the days of "Die Samsung Die" and "I'll never buy another thing made by Samsung" and similar.
  10. EricTheHalfBee Suspended

    Mar 10, 2013
    They also have drawbacks like color degradation over time due to breakdown of the organic materials at different rates for each color of LED. I suspect Apple will only switch to AMOLED once the problems have been eliminated (or reduced to a manageable level).
  11. Chupa Chupa macrumors G5

    Chupa Chupa

    Jul 16, 2002
    Anti-Samsung? That is a bit harsh. I prefer MacOS and iOS, yes, but I don't "hate" Samsung or thing its "the enemy." Whatever the relationship is between Samsung and Apple is business. There "relationship" with me is as a consumer. If they make a compelling product I'll consider it.
  12. newdeal macrumors 68020

    Oct 21, 2009
    As long as I get better battery life AND I don't have to have a dark theme on my phone to get it then I am sold. If they have to make everything black then count me out, the current display looks great. I don't care if the colours are a bit better, I want battery life and a white theme
  13. Bodygard macrumors regular

    Aug 12, 2009
    It'd be so crazy, no one would be expecting this but highly doubt as we all know Apple after Steve died...
    Still, they're gonna have at least 1 or 2 big surprises in their pockets...just hope it's something worth of it and hope it's not only reserved for the "Plus" model lol
  14. gaximus macrumors 6502a

    Oct 11, 2011
    Most problems have already been eliminated. Myths.pdf
  15. HobeSoundDarryl macrumors 604


    Feb 8, 2004
    Hobe Sound, FL (20 miles north of Palm Beach)
    I wasn't singling anyone out with that... nor was I saying EVERYONE is anti-Samsung. Just for every such post like yours it feels like I've seen 5 posts along the lines of "Die Samsung Die" and "I'll never buy another thing made by Samsung" etc. There's no science applied there- just a gut feel of typical MR sentiment toward Samsung. My best guess is that the bulk of this crowd is anti-Samsung... but it's just a guess.
  16. bluespark macrumors 68000

    Jul 11, 2009
    New York
    We are? Following news and rumors about one company's products makes us "anti" another company that sells different products?
  17. Samuelsan2001 macrumors 604

    Oct 24, 2013
    As long as they do something about the colour on those amoled displays, Samsung phones look horrifically oversaturated.
  18. Waxhead138 macrumors 6502

    May 18, 2012
    I'd like in general to think this years Iphone won't be such the let down it's probably going to be....but normally at this point in the cycle we *almost* know exactly what's coming. Seems to be fewer part leaks this year however....but we still have a few months to go.

    I'd like to be surprised. Before the snarky "then don't be on a rumors site" posts come, I mean more along the lines that I'd love it if Apple somehow fooled as all with false info / actually contained some of the info leaks this time. At least make it tough to get the this point, by the time we see's hardly ever a rumor, it's practically confirmed.
  19. chrismail627 macrumors regular


    Jan 3, 2016
    Agreed. And the Note7 is looking like an absolute beast this year...
  20. Bodygard macrumors regular

    Aug 12, 2009
    Yes but we don't know important performance, cpu performance, battery, screen...
    Even if in the months ahead they leak photos of the design, that only tells us, how it's gonna look. And we pretty much know already that Apple isn't gonna change the design this year...
  21. DevNull0 macrumors 68000

    Jan 6, 2015
    There's more short term profit selling 200 million steaming piles of warmed over crap with huge margin than there is selling 300 million amazing tech marvels with smaller margins (after blowing $500 million on R&D for the tech marvels).

    Guess which one Timmy will choose?

    Long term the Timmy strategy is going to ruin apple. But short term, there's a lot of profit, and by the time it catches up, he'll take his golden parachute and retire, leaving someone else to pick up the rotten Apple core he dumps on the ground.
  22. diipii macrumors 6502a

    Dec 6, 2012
    Samsung is making its own phones and supplying Apple with displays. Sounds like we should just do the short cut and buy Samsung phones and avoid the Apple mark-up and BS.

    And why isn't Apple making its own displays ?? That would mean re-innovating or whatever daft word the Appleverse can puke up.
  23. _mdavenport macrumors regular


    Aug 23, 2015
    California, USA
    Dropping an all-glass iPhone sounds like a bad idea ;)
  24. BreadofWonder macrumors member


    Feb 2, 2016
    But iPhones already have 2GB of RAM. Or is that the joke?
  25. DevNull0 macrumors 68000

    Jan 6, 2015
    Who is this "we" of which you speak?

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