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Samsung Turning Dispute with Apple to its Advantage in Australian Marketing

ChazUK said:
sapporobaby said:
In a closed forum, to a closed audience that someone posted. See the difference?
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You mean these videos only available to a closed audience?
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Chaz, you're wrong, Apple is always the good guy. :rolleyes:

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Icaras said:
I agree with the referencing. It just makes their marketing effort seem desperate at this point.
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Like Apple's marketing is desperate when it points to Microsoft or its other competitors ? ;)

Sour grapes abound in this thread. Kinda reminds me of that thread about the Galaxy S II ad with the people standing in line...
 
Kilamite said:
Depends on the minor details that get the Samsung name into households. Hearing about a company being sued by another company for copying, then counter suing, products being banned, then unbanned..

Is that really good publicity, even if it does get Samsung into the household name?

If my friend goes to a new burger place and gets diarrhea, and tells me the source of what caused it, that's getting the burger place name into my household, but not for the right reasons..
.
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That may be your opinion an Apples as well. What about the other side? The side that thinks Apple is trying to use the legal system to kill off competition? Rest assured there are more than a handful of people who share this opinion. Not to mention that Samsung ad rings very true regardless of the reasons. So yes, it is good publicity.
 
KnightWRX said:
Like Apple's marketing is desperate when it points to Microsoft or its other competitors ? ;)

Sour grapes abound in this thread. Kinda reminds me of that thread about the Galaxy S II ad with the people standing in line...
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I don't remember Apple ever referencing Microsoft in any of their ads?
 
slrandall said:
Tried to stop because it allegedly infringes on a bunch of copyrights?

Did stop, and forced a change in design.

Plus, how many people care about patent lawsuits? I think Samsung is overplaying this card, and a bunch of people are just going to start seeing them as whiny wannabe underdogs.
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You are mixing up Germany and Australia. These are two different countries. Samsung did not have to redesign Tab for Australian market and the court ruled that they infringed on nothing.
 
Hilariously Genius?

Really... So explain why the Ipad is outselling ALL other tablets Combined.... Not to mention Apple WON the case and Sammy had to redesign the whole tablet... Funny how sammy does not mention how much that cost them... They can get all the publicity they want... Till someone actually uses the POS. Not to mention Its friggin Australia. Ipad is outselling Sammy by a 10-1 ratio. Look at the facts.... Apple gets just as much publicity as sammy for this... the Difference is Apple does not need it. Not to mention that sammy does not even give real numbers to how much they will sell..

"Asked how many units of the Galaxy Tab Samsung was bringing in, McGee said "as many units as we can" but warned "there will probably be short supply against the demand".

Funny how Samsung supplies so many parts to Apple and they still cant put together a tablet near as good as the Ipad.... Stick with HDTV's sammy.. at least until Apple Schools you on that too...
 
KnightWRX said:
Chaz, you're wrong, Apple is always the good guy. :rolleyes:
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Such a fool I've been.

Well at least I've learned that Apple never calls out the competition.

Props to them.

198041571-a3de39a737-o.jpg


Go-Beyond-Vista-It-039-s-Time-to-Get-a-Mac-3.png

gobeyoond.jpg
 
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Icaras said:
I don't remember Apple ever referencing Microsoft in any of their ads?
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Yeah... PC vs Mac is not a jab at Microsoft. Nor is the "Redmond Start your photocopiers" from page 1.

EDIT: Chaz just posted tons of examples again! Oh well...

We're going to play Austrich and dump our heads in the sand, put our fingers in our ears and sing lalalala ? :rolleyes:

Sour grapes. What does it matter anyhow ? No one is managing to sell these things. Apple is about the only one pushing a significant number of units on the market.
 
ChazUK said:
Such a fool I've been.

Well at least I've learned that Apple never calls out the competition.

Props to them.

Image

Image
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Good find, first time I've seen the IBM one. But its interesting how they don't call out Microsoft in name though, or the "Windows" product name either.
 
Get over yourselves pc= Microsoft to the general consumer.
Apple was not attacking the hardware manufacturers in those Mac vs pc ads.
So apple gets points for being coy about it..
 
zecks420 said:
Not to mention Apple WON the case and Sammy had to redesign the whole tablet...
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Which case was this ? I don't remember Apple winning any cases against Samsung.

Did you mean Apple were granted preliminary injunctions, some of which have been overturned, in pre-trial motions ? :rolleyes:
 
Kilamite said:
Depends on the minor details that get the Samsung name into households. Hearing about a company being sued by another company for copying, then counter suing, products being banned, then unbanned..

Is that really good publicity, even if it does get Samsung into the household name?

If my friend goes to a new burger place and gets diarrhea, and tells me the source of what caused it, that's getting the burger place name into my household, but not for the right reasons..
.
Click to expand...

no such thing as bad publicity
 
KnightWRX said:
Yeah... PC vs Mac is not a jab at Microsoft. Nor is the "Redmond Start your photocopiers" from page 1.

EDIT: Chaz just posted tons of examples again! Oh well...

We're going to play Austrich and dump our heads in the sand, put our fingers in our ears and sing lalalala ? :rolleyes:

Sour grapes. What does it matter anyhow ? No one is managing to sell these things. Apple is about the only one pushing a significant number of units on the market.
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Yes, those are obviously references, but I believe Buckeye specifically talks about calling a company out by name in their ad, and Apple never did that with their PC ads. And as pointed out earlier, the "Redmond" ad was part of their keynote to a private audience and was never released publicly.

By and large, you may as well pretty much encompass every PC manufacturer under that ad then.
 
Icaras said:
Good find, first time I've seen the IBM one. But its interesting how they don't call out Microsoft in name though, or the "Windows" product name either.
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Icaras said:
Yes, those are obviously references, but I believe Buckeye specifically talks about calling a company out by name in their ad, and Apple never did that with their PC ads.

By and large, you may as well pretty much encompass every PC manufacturer under that ad then.
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Yeah. Funny that :

hy·poc·ri·sy/hiˈpäkrisē/
Noun:
The practice of claiming to have moral standards or beliefs to which one's own behavior does not conform; pretense.

Mac vs PC is very much about Microsoft. References to Virus, ease of use, features, etc... It's obvious they're talking about Windows and the Microsoft OS running on PC hardware, not the actual PC hardware itself (which is not limited to running Windows).
 
It’s funny how you people bash Samsung for naming Apple in their Ad. Do you also bash Apple for the PC MAC commercials?

Have you had your fanboy today? ;)
 
Buckeyestar said:
If you have to directly reference the competition in your ads, you've already failed. I see it all the time in ads for such companies as Burger King, T-Mobile, and whomever is attacking Subway this week. The companies that are on top don't do this, only the also-rans. If you're product can't stand on its own merits, then I guess you resort to these tactics.
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If I am product?
 
Joos24 said:
I'm glad for Samsung that they are trying to move on but this is poor advertising. Come on Samsung, you don't need to put Apple into your advertising by saying this is "the Tablet Apple tried to stop", it doesn't make good for advertising. Discounting another company's name is only disparagement. At least in Apple's Get a Mac ads they didn't use Microsoft's name.
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Apple has had multiple negative ad campains towards MS going back to the first Mac commercial and Samsung should be looked down upon for this?
 
The ad is well executed. Whether it drives sales is another matter. But in concept and execution - it's a very "smart" ad.

But don't let my 20+ years in the business prevent you from down voting me ;)
 
KnightWRX said:
Well played Samsung.



The australian case is neither about design nor copyrights so I don't get where you comment comes from.
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Yes it is because of apple... they redesigned the case on ALL models of the samsung tab... And their own redesign Looks horrible. Guess thats what you get from sammy when you have to make a case of your own... Crap
 
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