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Samsung Turning Dispute with Apple to its Advantage in Australian Marketing
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Well, that perfectly describes Apple...
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Well, Apple has done it in the past and they've done it in almost every keynote they ever held.
Obvious is obvious, but MS's name was still never spoken or printed on the ad, and that's all I wanted to point out. Whether mentioning a company or brand name by print or verbally, if that has any increased psychological bearing on the viewer is just something to consider.
The funny thing about the Vista ad by Apple was that they took advantage of one of Microsoft's largest flops in history, critically and financially speaking. In the case of Samsung, they are trying to attack one of Apple's greatest achievements in history, and I think that's a huge difference between the tones of each company.
Who cares?
Does anybody actually care about this? I think it's hilarious that Samsung is specifically naming Apple in this ad. If anything, its just more advertising for Apple to ensure they keep dominating...no I mean decimating the competition.
For every 1 Galaxy Tab that this ad sells, it will sell 10 iPads.
The Mac vs PC ads worked because Apple could pander to the millions of frustrated PC users who were ready for a change. Apple, and the iPad by extension have a very loyal customer base, so the impact will be minimal at best.
People love their iPads, they don't care about a crappy Samsung knock-off. That's the story folks.
Does anybody actually care about this? I think it's hilarious that Samsung is specifically naming Apple in this ad. If anything, its just more advertising for Apple to ensure they keep dominating...no I mean decimating the competition.
For every 1 Galaxy Tab that this ad sells, it will sell 10 iPads.
The Mac vs PC ads worked because Apple could pander to the millions of frustrated PC users who were ready for a change. Apple, and the iPad by extension have a very loyal customer base, so the impact will be minimal at best.
People love their iPads, they don't care about a crappy Samsung knock-off. That's the story folks.
/facepalm
This is why the Apple community is frustating.
"PC vs. MAC ads are so clever" only because they benifit Apple.
"Samsung ads are dumb and tastless" only because it markets against apple.
No matter how you swing it Samsung is the underdog in the market. Just because they are trying to market out their product at the benifit of a failed lawsuit doesn't mean it's bad.
The paid is not the first tablet, it's the first to make it popular. To say that ever company is copying the ipad is a cop out. How else would you design a tablet.
I have an iphone, a macbook pro and still found this ad amusing.
This is why the Apple community is frustating.
"PC vs. MAC ads are so clever" only because they benifit Apple.
"Samsung ads are dumb and tastless" only because it markets against apple.
No matter how you swing it Samsung is the underdog in the market. Just because they are trying to market out their product at the benifit of a failed lawsuit doesn't mean it's bad.
The paid is not the first tablet, it's the first to make it popular. To say that ever company is copying the ipad is a cop out. How else would you design a tablet.
I have an iphone, a macbook pro and still found this ad amusing.
This "Chip" that Samsung have on their shoulder and the way they mock Apple in their recent adds isn't making me want to move away from Apple.
I'm finding them really irritating as a company at the moment.
I'm finding them really irritating as a company at the moment.
No, they are dumbe because they are dumb. Apple will never reach this level Samsung just reached with this slogan.
I'd say it's the other way around champ! Apples probably loving the free advertising Samsung is giving them.
The ad pretty much concedes that Apple is the benchmark to measure against.
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Hmmm. Thanks for the reminder of the Apple mission statement. 140 million, eh? How many macs and PC's are we up to now? Multiples of that. Heck iPhones alone will exceed that this year on top of the Macs, iPads, and of course all the other branded devices. I am thinking we are closer to 1.5 Billion overall.
Real figures would be interesting indeed. It has to be hard on all those landfills!
Rocketman
Did you feel that same resentment with the Mac vs PC ads? Which actually mocked a product? Where did Samsung even mock anything?
Well yea, I think it is a bit more clever, and dare I say a bit classier, if you can attack your opponent without calling them out specifically by name in an ad, sure. It's just like having a formal debate with another speaker and trying to avoid the biggest fallacy of all: losing your temper and swearing vehemently at your opponent. Hey but I understand the rules of debate don't apply to corporate marketing
But like others have pointed out in this thread, Apple has fallen victim to that same "name referencing" tactic though in the past, so yes, it has gone both ways.
From Apple's "Why Mac" page on their own site...
"It doesnt get PC viruses.
A Mac isnt susceptible to the thousands of viruses plaguing Windows-based computers. Thats thanks to built-in defenses in Mac OS X that keep you safe, without any work on your part."
Does that count as mentioning MS/Windows directly? Will you give up on your silly semantics battle that Apple is innocent when it comes to negative advertising?
From other articles I've read: the Apple lawsuit has helped immensely with brand awareness of the Galaxy Tab.
It hasn't really improved their sales.
It hasn't really improved their sales.