What is he supposed to say? "We are running around like a bunch of chickens with our heads cut off over a product that might not even exist"
Haha, It's be refreshing. No company will come out and say "You know what...we've not got a clue".
Here's my take on it:
The statement from Chris Moseley just feels like its one of those thing's we're all going to look at in a year or two and say "how wrong that fool was". A bit like when Balmer said ""There's no chance that the iPhone is going to get any significant market share. No chance,".
Having said that, given Apples relatively tiny entry into the TV market, they have shown that they have struggled a little bit there. Of course this could be put down to several limitations with the Apple TV (e.g it's got much less features outside the US) or its lack of advertising. It's hardly been given the full works with TV ads in prominence like the iPhone, iPod and iPad have.
As it stands, would I buy an Apple branded television? No. Why? Simply because Apple being Apple will put a premium price on it. This can be justified somewhat with their other products because they are unique, but based on rumors the Apple TV set will not be unique, it'l just be another 'smart' tv but with iTunes built in. Why not just pay the $99 price for an Apple TV box and keep your high quality TV?
Of course that can be blasted out of the water if Apple do manage to come out with something game changing in the TV market, but its going to have to be something nobody has ever thought of, not just a combination of bits and bobs such as web browsing, Siri and a couple of web based tv providers.
To make the Apple TV something to buy, it would need to be either kept as a set top box, or integrated into affordable televisions. MOST people do not pay $2k for a TV. You've only got to look at the poor sales on 3D televisions to know that. Realistically, the Apple TV needs to top out at $1k for say a 46" model, and say $800 for a 32" model.
I'd like to see apps, and I'm fairly confident that we will. Firstly why else would you base the Apple TV on iOS instead of keep it with a stripped down OS X (Apple TV v1), and secondly why include 8GB storage on the first model? Sure it could be used for a couple of movies, but if that was its purpose, it would have been 32 or 64 GB. You dont need a full 8GB for buffering either.
The issue with apps however would be controlling them. Apple wouldn't have it so the only way to say, control a TV based game is from an iPhone as that doesn't really work, you wont be looking at the iPhone so you need a physical controller with actual buttons that you can feel. Without feedback or the touch/feel of a button, you cant use the controller without looking at it constantly.
Right, thats about it. Feel free to slate me for most likely missing a vital piece of info, or getting something completely wrong
