And this is where Apple's unique perspective on what individuals value differs from Samsung's - and has led to their vast success.
See, what Samsung doesn't realize is that Picture Quality on a television, while important, is not the only thing that consumers look for. Well, perhaps right now, but what is so unique about apple, is to look at a traditional or common item - such as a phone, and show people that it can be SO much more, and that "call quality" is not the most important item. In fact, call quality seemed to have suffer on smartphones, with more dropped calls, etc.
With tv's, I suspect that Apple is predicting that while picture quality is important. Consumers are willing to sacrifice picture quality for a tv that shakes things up, and offers many more features. These include things like integration with iTunes, internet, movie streaming, etc. Some of these features exist on tv's (even samsungs). And while they tend to be pricey (where I would consider Apple's TV to fall) - none of the current offerings do this "well".
And this is where Apple really shines. They have a way of controlling the whole experience, making it extremely refined and just "work". Movie streaming is seamless, intuitive and easy to operate and understand on an Apple TV, same thing with iTunes sharing. These are just the things that I can imagine being on an Apple TV. But I do not work at apple, and they have people imagining things that a TV can do for years exclusively. I predict that Apple will have much more features that completely redefine the way we watch, use and interact with tv.
And of course, the thing Samsung fails to mention. Is the fact that in all likely hood, Apple might just buy or use a Samsung television's hardware as their basis or starting point for their Apple TV. Giving them the best picture quality, and the best features and overall experience on ANY television offering from any brand. Leave it to Samsung to think small - just like they think that a stylus is a new feature of smartphones that should be highlighted in a super bowl ad, when they died years ago with the palm pilots - the "dinosaurs" of smartphones.