You're so full of yourself with these statements... Now J. Ive, who is recognized by many as a great designer, and who has designed many different products besides the iPhone, decided to go with a square shape for the Apple Wayne because he didn't want to take chances?! Right, that was certainly it, this decision didn't take into account many different things that you and I can't have an idea of. Okay.
I really think complications don't work so well inside, the music complication that sits under the analog, for example, is very useful, displaying the name of the song, that wouldn't be possible with a round design, or it'd look odd.
I think Apple chose a rectangular design that looks like the first iPhone, specifically because of the strong visual identity with some of the most successful products in the world -- iPhone and iPads. And I think it was the right decision for the first Watch, as well as the fact that it is easier to design for a rectangle than a circle, and Apple had a hard enough time getting the software to market, and even then it was incomplete over what they announced.
However, that doesn't mean that they don't have round in mind. Ive's own statement about the watch being used for glances seems to suggest that the reason everybody seems to think Apple chose rectangular -- to display loads of scrolling text -- is wrong. You don't need the most efficient text display method to present information suited for "glances".
Your opinion about notifications is nevertheless just that, an opinion reflective of personal taste. There's no right or wrong here -- in kdarling's Ranger photo example, the music complication could go right there where the Ranger logo is. And while you might think it looks odd, I have no trouble with it. There's plenty of room, and it would look kind of cool there. But that's me. Now I suppose we could conduct a study, and find out just how many of us would prefer your way vs. my way, or neither ... but in the end, there's going to be some sizable percentage that agrees with both of us.
And that's really the issue.
Yeah, I really don't like the way they render these promo images to make the watches look like mechanical ones because they will never look like that in real life. They give the watchfaces a sense of depth that is present in the actual faces.
Case in point -- personal opinion. I agree that the ads may be somewhat deceptive (as are some of Apple's), but I've seen plenty of these watches in person and I like the look of them, despite not living up to the marketing photos. But that's true for so much in life.