Samsung Wants to One-Up Apple's Genius Bar With New WeWork 'Care Centers'

Discussion in ' News Discussion' started by MacRumors, Oct 30, 2017.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Samsung is teaming up with co-working startup WeWork to create customer "Care Centers" that are similar to Apple's own in-store Genius Bars, reports Fast Company.

    Apple's Genius Bars are designed to allow customers to receive technical support and repairs on a range of Apple products, including Macs and iOS devices. Samsung's upcoming Care Centers will work in the same way, but Samsung wants to one-up Apple with a better waiting experience.

    A WeWork facility in New York​

    At one of three pilot service centers opening in WeWork locations in Detroit, Miami, and New York later this month, Samsung customers can come in and get help for their products while also using the WeWork facilities.

    Because it's a co-working space, WeWork gives customers a place to get their own work done while also enjoying fresh coffee and fruit-infused water.

    Samsung Electronics America VP of design Mick McConnell tells Fast Company that he came up with the idea while waiting for an hour and a half at a Genius Bar at an Apple retail location. "I was like, there's gotta be a better way to do this," he said.
    Samsung is taking over a portion of each WeWork location and installing a steel and glass box with shared tables and Samsung workstations. The space features a midcentury-inspired design that matches up with the rest of the WeWork facility, but with special touches like higher-end furniture and Samsung video conferencing systems.

    Image via Fast Company

    Samsung Retail Design project director Danny Orenstein told Fast Company that the aim is to make Samsung customers "feel welcome" at WeWork while also making WeWork subscribers feel comfortable working in the Samsung space in an effort to expand Samsung's potential customer base.

    Along with offering Care Centers at select WeWork locations, Samsung also plans to host after-hours talks with creatives in WeWork spaces, much like Apple does at its own retail stores.

    Samsung will use the WeWork spaces to experiment with what works and what doesn't work before considering expanding to additional locations. WeWork currently has 235 locations, and should the project pan out, it could mean a major expansion of Samsung customer support locations.

    At the three centers opening this month, Samsung will offer "tier 1" support, letting customers get help with using features on their phone. Staff can also send Samsung equipment to repair centers, but there are no on-site repairs available.

    Article Link: Samsung Wants to One-Up Apple's Genius Bar With New WeWork 'Care Centers'
  2. leftspin macrumors newbie


    Sep 25, 2011
    Wait… What was he doing at a Genius Bar?
  3. theelysium Suspended


    Nov 18, 2008
  4. TheHotdog macrumors newbie

    Apr 13, 2017
    There is nothing welcoming about those portable office boxes. I feel claustrophobic just looking at it.
  5. chipchen macrumors 6502

    Oct 30, 2002
    Looks like a CVS Minute Clinic. I'd go there for a flu shot, but that's about it.
  6. aforty macrumors 65816


    Nov 27, 2007
    Brooklyn, NY
    Now you can travel to a WeWork (because you probably don't work at one) and spend the entire day in a tiny cube with a bunch of angry people.
  7. Jaro65 macrumors 68040


    Mar 27, 2009
    Seattle, WA
    Nice. So now instead of waiting for hours on the phone at home to speak with anybody from Samsung customer support, I'll be able to wait at a WeWork office.
  8. scrapesleon macrumors 6502a


    Mar 30, 2017
  9. aohus macrumors 68000

    Apr 4, 2010
    thats actually pretty dope. loving the competition. consumers win after all
  10. zachcsnyder macrumors member

    Jul 23, 2014
    Anyone else wondering why a Samsung VP was visiting a Genius Bar in the first place, if not for competitive assessment?
  11. Will.O.Bie macrumors 6502


    Aug 29, 2016
    Uhh, try harder...might as well put a toilet in there too o_O
  12. JGIGS macrumors 6502a


    Jan 1, 2008
    Yeah doesn't hurt to try at least.
  13. ziggy3055 macrumors member


    Jan 23, 2009
    "Haha pathetic, corny, copying, I like apple, nobody can compete with us, this news is just further proving we are great haha"
  14. acorntoy macrumors 65816

    May 25, 2010
    Very, very smart. Apples “ease” of service is what gets many people to buy, but for the last couple years Apple stores have just gotten to be insane. It’s an absolutely miserable experience walking in, having to go through 100 people in small aisles, to reach the people, only for them to tell you to wait, and because every area is packed with goods people are walking around you, asking you to move so they can see the case or the heart monitor. I like how with an Apple device I can easily go get it fixed, but that experience always -sucks-.
  15. ActionableMango macrumors G3


    Sep 21, 2010
    If you don't want to wait at the Genius Bar, go online and make an appointment first.
  16. Taipan macrumors 6502

    Jun 23, 2003
    I don‘t believe neither that he had to wait 1.5h nor that he is an Apple customer in the first place.
  17. SoApple macrumors regular

    Sep 21, 2012
    If this can make samsung competitive then why not... but it’s going to take a lot more than this though.
  18. DogHouseDub macrumors 6502


    Sep 19, 2007
  19. nexesnex macrumors regular

    Sep 18, 2014
    At first, I was like, huh, this seems cool (at least by looking at the first picture) but then after reading the whole article I was like.... this is stupid.
  20. Master Atrus macrumors regular

    Oct 17, 2003
    I definitely like the idea of having a space to work and take calls, but as a Business Customer I already get that if needed. That then takes me to the standard consumer side of things, and for that I make an appointment. Now, if I do have to walk in and get something looked at, then it is either my phone or my Mac. If it is my Mac, I can’t get any work done anyway and if it is my phone, I don’t need the private space. Haha

    With that all said though, I still like the idea. Apple stores are so busy and so few people make appointments that there needs to be a better way. I have some thoughts if Apple is interested in hearing them. :)

    (Yadda, yadda ... I know, ... blah, blah, blah)
  21. pdoobs macrumors newbie

    Nov 13, 2015
    I can’t find the “sponsored content” tag anywhere which is weird since this is obviously sponsored content. Or you guys are just reprinting press releases from Samsung and WeWork now.

Share This Page