Kinda makes you wonder why Apple has for many many years bought so much of Samsungs components to fit into Apple products does it not
Not really.
To me, these tech companies are like chefs. When I go to a restaurant - I don't say "Hey, you are using similar ingredients as the one next door!". I pay for the chef's expertise in putting whatever ingredients he has at his disposal to create a fine dining experience for me. Two cooks can be given the exact same ingredients and yet come up with dishes that look and taste very different.
I am not bothered that Apple continues to use many a Samsung component in their products. Rather, what drew (and continues to draw) me to Apple is their design-led expertise. Simply put, I am paying for Apple's expertise in putting all these separate hardware components together in a manner which will provide me with a great / best user experience possible.
For example, Apple wasn't first with touch-ID, but they had the best fingerprint sensors in the industry.
Apple has never been a contender in the megapixel race, but they use wider and larger pixels that help with low-light.
Apple uses Samsung OLED screens for their iPhones, but managed to bend them in a manner that helped reduce the bezels in their iPhone X lineup. Most android phones don't share such symmetry, despite using similar components themselves. Not even Samsung.
Apple's A-series processors continue to leapfrog the competition.
Apple does use many Samsung parts, but they use them in ways that allow their products to stand out from the rest of the competition.
Then, there is the special sauce - iOS and the Apple ecosystem which contributes to that unique user experience.
And I continue to vote with my wallet and purchase Apple products when they do.
At Apple product events, the takeaways often end up being related more to how Apple is setting the stage for the future. Certain announcements and features make much more sense when thinking about what Apple will likely unveil the following year. It's the opposite for me with Samsung events. I am just not seeing any coherent vision when it comes to the future.