Competition is always good for consumers... even the Apple-est of Apple fans.
Unlike Apple MSRP, Samsung MSRP does not seem so rigid once products are for sale. If MSRP is $1300, expect discounts to maybe $1000-$1100 at retail outlets fairly quickly. I wouldn't be surprised to see $999 soon.
My guess is Samsung sees an added profit opportunity due to Apples high margin price. In other words, Samsung can price higher than normal and still significantly undercut Apple's price to appeal to those where price is a dominant buying variable. In short, I suspect Apple pricing is pulling UP this MSRP by Samsung.
Looking forward to objective reviews by non-Apple fans. We know Apple fans will key on negatives while mostly ignoring the positives. Objective reviewers will just see this as another monitor to go head to head against other offerings.
For all those Apple people- especially the iMac 27" crowd- wanting to embrace "separates" but not wanting to pay the old iMac 27" full price for only the ASD alone, this offers a way to get most of the benefits of a good 5K screen at a more affordable price when paired with a Mini or Studio... still not quite Apple's old iMac 27" "starting at" price range but what will probably end up being about a +/-$500 savings in retail channels is almost enough to cover the base Mini. If this soon hits at about $1100, that's $900 to potentially put towards an upgraded Mini to get to the old iMac starting at $1999 price. If it is soon $999, that's about $1000 one could put towards a Mini. That's not far from a base PRO Mac Mini... which will hit the refurb store not too much further down the road.
Refurb base Mac Mini PRO - 15% = $1105 + maybe $999 at about the same time it shows up there for this S9 = M2 PRO Silicon Mac mini + S9 5K monitor for $105 more than Apple's old iMac 27" starting at price. The way we sling around "inflation" and "supply chain" around here to rationalize rising prices (well Apple's prices anyway), that's not too bad vs. iMac 27" prices from the pre-Covid days.
I hope it objectively reviews well for all who are interested in competition that benefits us consumers.