The clueless one is you. Nobody begrudges the NFL if they restrict the players when it has something to do with football. They fine players for drinking before a game. Fine. Because drinking effects your game. Etc. But telling a player what they can wear in front of the camera is ridiculous. The deal between the NFL and Bose has nothing to do with the players. If Bose wants the players to wear their gear, Bose should pay the players, like Beats is paying the players. Thats the way business works. Get used to it.
But it's not how it works in the NFL or major sports.
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BOSE, you've lost customer interest in your products, so much so that you had to have a competitor banned so only your crap can get shown. Pathetic you.
You don't get it.
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This thread reinforces the nerd/jock stereotype like no other. It's quite comical the responses some of us are giving. The funnier thing, most of the heartache is less about the players or Beats. It's about an Apple property being deprived.
It's pretty simple. Collective bargaining covers everything we're discussing. Collective, as in the NFLPA and the NFL mutually agreed to the rules covering everything from salary and player conduct to endorsements and uniform requirements. It also covers a whole host of other things, including fines for breaking the rules in the NFL.
Joining the NFL means joining the NFL union, which means agreeing to the CBA. There is no violation of rights, of ancillary (endorsement) contracts, or any other issue we can come up with.
Beats can do nothing. Apple can do nothing. It is what it is. Players like Steve Smith Sr. and Chris Johnson endorse Powerade. On that sideline and at that podium, they may actually drink Powerade but it will be in a Gatorade cup or Gatorade bottle. Just like they can continue to wear Beats but must cover the logo when representing the NFL. When they represent themselves they can wear whatever they like.
Just like your job has governance over a certain portion of your time, their job does as well. Moreover they agree to it as part of being in the NFL.
That concept is unfortunately beyond the understanding of many in this thread.