Stainless steel watches get scratches. Especially if we're talking about polished, which we are. Watches are meant to be worn, and they're going to get scratched. You have two choices. Wear your watch and view the wear as part of it's character and personality, or put a case on your watch so it never scratches up and you never get to enjoy it's original design.
This situation is not unique to the Apple Watch.
This situation is not unique to the Apple Watch.
makes me feel so much better now