Series 4 disappointing packaging

Pagemakers

macrumors 68020
Original poster
Mar 28, 2008
2,468
741
Manchester UK
Received my Series 4 this morning. Sadly, it was DOA and I’m now waiting a replacement.

One thing that caught my eye though was how cheap the packaging has now become.

I’ve owned a series 0, 3 and 4 and the packaging on each device has become increasingly lackluster.

I’m fully aware that you don’t wear the box, but my opening experience this morning felt like I was opening a £99 product and not one costing almost £800.

Who knows, maybe next year’s model will come in a Jiffy bag (sarcasm).

I know some of you will really like the series 4 packaging, but in order to make a proper comparison you would have needed to own previous models.
 

PBG4 Dude

macrumors 68030
Jul 6, 2007
2,881
2,148
It isn’t a white-glove installation like the Twentieth Anniversary Mac. How the mighty Apple has fallen.
 
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zerind

macrumors member
Jul 26, 2011
79
232
Am I the only one that looks at the box long enough to take everything out and never to be looked at again? Seriously, who cares? I don't know what would make your "opening experience" better. Maybe some glitter that pops out and some trumpets blowing to celebrate the opening?
 

puckhead193

macrumors G3
May 25, 2004
9,258
486
NY
I can see where you're coming from. The series 0 SS came in a nice hard storage box. My Aluminum Space Gray series 0 came in a nice hard storage case. I think my series 3 SS just came in a box.
 

Smoovejayy

macrumors regular
Jan 20, 2012
249
113
I personally like the unwrapping. Very nice and welcoming. I like that they separated the band and watch. i don't think it matters too much since people generally throw the packaging away, and Apple is trying to be more environmentally friendly, so... haha.
 

Pagemakers

macrumors 68020
Original poster
Mar 28, 2008
2,468
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Manchester UK
Wait, you buried the lead! The watch didn't work at all? I'd be more upset about that.
I’m on another thread with that one.
[doublepost=1537557984][/doublepost]
Realistically, other than saving the packaging so you can give it to the future owner. When do you ever use the packaging?

Personally I like minimal packaging. Even the pouch the watch came in. Will never use it
I guess it helps the re-sell value.
 

Relentless Power

macrumors Nehalem
Jul 12, 2016
33,222
34,226
Based off the video I watched, I really like the way they packaged the new Apple Watch separately with the band detached. I alsomentioned it before, but I really did like the plastic boxes that were included with the stainless and ceramic models, It did give it a sense of more elegance and “I got what I paid for mentality”. But I understand for the environmental aspect, using cardboard like material was the right move.
 

Pagemakers

macrumors 68020
Original poster
Mar 28, 2008
2,468
741
Manchester UK
The quality of the S4 box is nothing in comparison to previous versions. Seriously if you have had both you will notice the difference immediately.
[doublepost=1537562047][/doublepost]Adding the strap separately makes it easier for Apple to sell the different configurations. It does not make the end user experience better.
 

M5RahuL

macrumors 68030
Aug 1, 2009
2,707
1,040
Colorado
Yea, my Series 3 SS had better packaging than the Series 4 I just picked up.. but eh.. at the end of the day, the packaging gets tossed in the bin.
 

Sword86

macrumors 6502
Oct 6, 2012
263
107
This is because Apple is trying to make their packaging as environmentally friendly as possible...which also translates to easier shipping but never mind that.
Enviromental friendly....is the boxing made from recycled paper?
I figure a zillion trees lost their lives if it isn’t. At least that was the first thing that came to my mind. S
 
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barjam

macrumors 6502
Jul 4, 2010
385
185
Wow - I never destroy any packaging. When I sell my stuff it’s like a brand new item.
And since the resale for the watch is so terrible it nets you 0 additional dollars. I toss that crap personally but to each their own.

I just looked it up... this year is a rectangular square cardboard box, last years was a square cardboard box... what I am missing? The only one that was "elegant" if you can call it that was the series 0 (and I assume the edition ones) and it came in a pointless heavy plastic box which was asinine. Mass market electronics shouldn't come in something like that for environmental reasons.
 
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Nell

macrumors 6502a
Jun 25, 2012
563
249
London
I can see where you're coming from. The series 0 SS came in a nice hard storage box. My Aluminum Space Gray series 0 came in a nice hard storage case. I think my series 3 SS just came in a box.
My silver aluminium S0 sport came in a hard plastic box and my S3 SS came in a cardboard box. As neither box was ever used again I’d say the S3 one was better as it was easy to recycle. If the S4 is flimsier card then I’m all for it.
 

genekend

macrumors member
Feb 13, 2010
39
7
I think this was a trial to see how packaging band and watch separately would work. I think next year you will be able to buy the watch and the band separately.
 
I guess it helps the re-sell value.
I used to think that... But I dunno if that’s really the case. The type of person buying old/used Apple products probably aren’t the type to spend extra $$ to get a box. All else being equal, they might choose a seller with a box over no box, but top priority is probably condition and/or price, with accessories being 3rd. Maybe if you’re lucky you could get a few extra bucks for your effort.
 
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