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But as an endless runner, I'm not sold

I had the exact same thought during the keynote "oh, another stupid runner". Then, I thought back and realized that, minus the fireballs/raccoon tails/etc, Mario is exactly that; running and jumping.
 
It seems like Nintendo is doing a lot lately to push brand recognition. They made a deal with Universal Parks, they had the Mario cameo on the Olympic games closing ceremony and they are releasing phone games. Soon we will probably see movies and TV shows.
 
I play the original Mario Bros via Apple II emulation on my phone.

$
 
I hope we get Advance Wars too! I am baffled as to why we haven't gotten a new one yet for 3DS and this would also be awesome for iPhone and iPad.

EDIT: On that note, are these going to be iPad compatible too? Natively I mean?
 
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