I’m an AW newby but I was pining for a purple band since I began considering the purchase. So I bought a starlight watch with a starlight sport band at Costco for $349 several weeks ago and decided, to my surprise, that I really like the sport band. I was waiting for the new colors to come out to see if there was a new improved purple. I was really surprised that the old colors were removed from the Apple Store when the new colors were added. Not only is there no new purple but the price of the basic sport band has gone up $20. Amazon saved the day. They have the English lavender in stock at the old price of $49. Ordered it yesterday and received it today.
EDIT: I had inadvertently followed a link on Reddit to the Australian Apple store thus my confusion about the prices.
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