*Apple makes the best decision for their bottom line
There is nothing else a corporation optimizes for, legally speaking. Pretending that customer wants/needs align with corporate wants/needs is naive so "looking elsewhere" is not an option in a monopolized marketplace exclusively dominated by Windows and macOS, both of which are proprietary operating systems that the customer has virtually no influence or control over due to a variety of factors.
Apple, Microsoft, and the rest will continue to lock down their operating systems and will continue their mission to strip away any user freedom that gets in the way of their business dominance. Before long you won't own the machine either because what's the point in owning the machine if it's just the hardware portal to the software world that you're already leasing anyway.