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Siri Management Team Gets Overhaul After Apple Intelligence Failure
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Because you are under the false assumption that just throwing money at a problem fixes it.
It does not.
In some cases, it can actually make it worse.
Look at Google, they’re pretty open to just throwing billions at random projects, and almost all of those projects end up barely lasting a couple years or less because it’s onto the next one.
For example, look at their project “Stadia” platform.
They announced it with tons of fanfare, they apparently spent upwards of tens of millions of dollars for each individual game, over $600 million on a new data center to support the entire thing… and it didn’t even last a full five years before being discontinued.
Apple is kind of the opposite, they rarely make big splashy investments and when they do, they are thinking long long-term. Like, 10 years out.
I am afraid they used Siri and Apple Inteligence to create strategy
AI chatbot help services replaced Call center chat help services at many companies and I never thought I would miss the old way.
They buggered up Siri but the wider Apple Intelligence suite works as advertised. Visual Intelligence is damn well the best thing Apple has built in years. I use it almost every day for all sorts of things.
Remember, Apple Intelligence is to Gemini as Spotlight is to Google Search.
Remember, Apple Intelligence is to Gemini as Spotlight is to Google Search.
Vision Pro is another huge flop in apple's history lol. It's too expensive and too heavy. I'm waiting for them to release an Air version with plastic finish and built-in battery, and the same quality of display
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Does Apple actually need AI to be successful? I mean, Claude, ChatGPT, Grok, Gemini are all software solutions. They mostly rely on Apple’s ecosystem to survive and function.
People who are constantly demanding Apple to “win” the AI race unfortunately fail to understand that AI is nothing more than new type of search engine, the one that can think and re-interpret user queries in a way that those were meant to be. Apple never had their own search engine, and demanding them to make their own doesn’t make any sense.
Let Apple focus on what they are most successful at – operating systems and hardware. I would be much more happy if they just continue making good devices and develop. Because of this “AI race” they have partially lost their way, we get less new features with every macOS and iOS, redesign is postponed, every iPhone looks the same or worse than predecessor (look at the camera bulge in 14, 15, 16! I mean those are awesome phones, but design…)
People who are constantly demanding Apple to “win” the AI race unfortunately fail to understand that AI is nothing more than new type of search engine, the one that can think and re-interpret user queries in a way that those were meant to be. Apple never had their own search engine, and demanding them to make their own doesn’t make any sense.
Let Apple focus on what they are most successful at – operating systems and hardware. I would be much more happy if they just continue making good devices and develop. Because of this “AI race” they have partially lost their way, we get less new features with every macOS and iOS, redesign is postponed, every iPhone looks the same or worse than predecessor (look at the camera bulge in 14, 15, 16! I mean those are awesome phones, but design…)
I've only ever used Siri to 'name that tune'. Maybe the weather once or twice, but then it's quicker to just open the weather app, the same place Siri gets its info from.
In fact, this is all I've come to expect from Siri over the years:
When I receive a message in my mother tongue (Czech), that she will be able to read it correctly and I will be able to reply to it without touching the phone.
That's all I need. I don't need it to generate pictures or delete people from my photos.
If a company the size of Apple can't create that in 14 years, then I don't think it will be so hot with AI. I recently uninstalled Github Copilot because it was getting dumber and dumber...
When I receive a message in my mother tongue (Czech), that she will be able to read it correctly and I will be able to reply to it without touching the phone.
That's all I need. I don't need it to generate pictures or delete people from my photos.
If a company the size of Apple can't create that in 14 years, then I don't think it will be so hot with AI. I recently uninstalled Github Copilot because it was getting dumber and dumber...
I worked my entire career in software development from entry level developer to a senior VP and have seen everything you can see on projects. The above is 100% true. This project seems to be in complete disarray and now people are getting blamed and swapped out. Moral must be horrible on those teams right now.
Hopefully Rockwell understands that stochastic LLMs are fundamentally anti-Apple brand given how many errors they inherently create by just making stuff up. No one complains when spastic ClosedAI has these errors all the time, but for Apple who should know better and actually has brand equity and promise that means something about high quality: generative stochastic LLMs are a ticking time bomb for Apple, no matter how hastily they run to it. Stay wise Apple, don't listen to lemmings.
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Very disappointed I've only been with Apple for about three years generally liked it enough that I transferred everything to HomeKit/Mac/iOs including build my smart home around it, but after the Siri debacle and their AI assistant constantly missing prompts or can't handle basic function. I just gave up and went back to Google home.
What's even worse? I upgraded my phone specifically because I still had hope that might improve with their new AI system to only find out. They broke their promising. It won't even be released this year. One of the main drivers of me switching was because Apple had such a good reputation with never just verbally talking but releasing the product.
What's even worse? I upgraded my phone specifically because I still had hope that might improve with their new AI system to only find out. They broke their promising. It won't even be released this year. One of the main drivers of me switching was because Apple had such a good reputation with never just verbally talking but releasing the product.
Although to be fair to the new team coming in, it also apparently has a completely different leader.
There Seems to be a misconception that people just have been blatantly ignoring from all of the reporting, which is…
People seem to think Craig Federighi has had any control over Siri. All of the reporting points to this being absolutely not the case.
Craig Federighi hasn’t had any control over Siri in at least 7 years, possibly longer.
He only regained control over it, along with Mike Rockwell, last month.
In fact, if any of the reporting is true, it sounds like both Rockwell and Craig Federighi are both as fed up with the progress of Siri as the customers are.
John Giannandrea is the guy who has been in charge of Siri, and if all of the reporting is true, it sounds like he’s been doing a pretty terrible job of it.
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I disagree with this line of thinking. This was a major embarrassment that not only caused a lack of public confidence but either the commercials promising things that were never working will have financial ramifications also. I believe we will finally see Siri get much better at a lot of things.
I was referencing what Apple employees internally call the Siri project. If the people working on Siri call it Hot Potato, not sure we’ll see much improvement.
Wasn’t this already the plan??
I don’t care enough about Siri to check the keynote but I swear giving Siri “LLM superpowers” was part of the original pitch of Apple Intelligence
Honestly I’d rather them work on making kick ass software, I don’t need an assistant - I can do things on my own provided the OS works properly
That’s my point. It’s not a hot potato anymore, it’s elevated to a project that will have major changes and probably something people will want to work on. For example, they supposedly limited John Geandrea from using external llms. Reports, and that’s all they are, have suggested they are now using them
Not to mention also that it feels like a massive boat to move and re-adapt.
Sounds like they want to “transform” Siri itself instead of just starting from scratch on something new?
Maybe they want to keep all the previous features compatible like Siri Shortcuts, the way we address and talk to it, etc., so that it’s as seamless as possible for long-standing Apple ecosystem users.