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I seriously didn’t know this when I bought it, 12 to 30% hit on GPU is quite the step back for anything videogames related and the gap towards iPhone 12/13 pros, let alone M1 (which inches around 20000 on gpu geek bench) is just too much.
This could give way then to potentially new AppleTV “Pro”.

On your link tapping, on the “show all FP32 gpu benchmarks” shows at the top some M1X cpu scores, wonder how legit could that be.
I’m not sure about benchmarks and all that but I can say from experience. I recently just upgraded my TV from Samsung 75” to LG 86”. Asking the previous gen Apple TV 4k with A10X to handle DOLBY Vision on an 86” screen was the first time I’d ever seen it struggle. I upgraded to the newer Apple TV 4K and it is noticeably quicker and is able to handle the better screen.
 
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The latest ATV does so much more that my old one but in it doesn’t really do much more than any random smart TV does these days.
However, my past experience has lead me not to trust any Smart TV to be supported with updates and apps for new services for more than about 18 months after purchase. Boxes like the ATV are perfect when your perfectly good TV stops getting app updates - Apple are usually rather better at long-term support (it's hard to be worse) and even when they do drop support, it's a new $150 box rather than a whole new TV.

If Apple ever want to produce an Apple TV Set (oft rumoured but unlikely) and want to stand out - please produce a dumb TV with a shedload of HDMI inputs, USB to power dongles and no "smart" features aside from whatever you plug in to it - if it's got a network interface you're holding it wrong. Not holding breath.
 
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However, my past experience has lead me not to trust any Smart TV to be supported with updates and apps for new services for more than about 18 months after purchase. Boxes like the ATV are perfect when your perfectly good TV stops getting app updates - Apple are usually rather better at long-term support (it's hard to be worse) and even when they do drop support, it's a new $150 box rather than a whole new TV.

If Apple ever want to produce an Apple TV Set (oft rumoured but unlikely) and want to stand out - please produce a dumb TV with a shedload of HDMI inputs, USB to power dongles and no "smart" features aside from whatever you plug in to it - if it's got a network interface you're holding it wrong. Not holding breath.

My past experience is the same, but my main point is that the business of Smart TV’s has evolved since then.

I would not be surprised if there’s more profit for the manufacturers in the smart TV functionality (Ads, apps, revenue splits on downloads/purchases/subscriptions etc) than the actual hardware these days.

This was def not the case 10y ago. :)
 
Why do people always complain about Apple TV? I love my Apple TV. I have three of them in my house. 90% of my TV viewing is via the Apple TV. There's nothing wrong with the design. That little square can go anywhere. It's so small I rarely notice it.
 
A cheap Hyundai or a nice BMW will both get you to the grocery store and back. Where’s the innovation? BMW should just stop making cars, there really isn’t any differentiator between them and other options on the market.

The only differentiator with BMW seems to be that all car functionality is sold separately as an option with them, even turn signals (I rarely see them used by owners in my neighbourhood).
 
The Apple TV redesign could make sense, if the Mac mini M1 Pro rumors are confirmed when it launches, as they would have a similar design.

The console makes no sense. Apple Arcade is not achieving the results they expected, perhaps because the games are not good enough nor do they incorporate a AAA game to the platform (obviously, a game of this style, intended for x86 architecture, for PC, XBox and Play Station, moving it to iOS, with much less graphics power, having to run from an iPad Air 2 to a MacBook Pro M1 Max with max specs, is very complex).

My idea is that the Apple TV would carry an M1, with enough power to keep running Apple Arcade indie games, with a "HomePod" stereo bar replacing the Apple TV and the original HomePod, for about $700. It would be expensive, but it would be a powerful piece of junk, with spectacular sound, and it would be an all-in-one for our TVs.
 
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