Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
Hope it's submersible.

article-2206280-151DDCE1000005DC-367_306x463.jpg
Hey, look at me! I don't know what a ferry is, and am happy to make a fool of myself while trying to come off as clever.
 
Last edited:
Has nobody considered that, just possibly, Apple will release a car that does not feature autonomous driving?

After all, that’s how Tesla started out.

Based on patents and rumors, Apple has lots of ideas for ways to improve cars that have nothing to do with autonomous driving.
Tesla started that way because the autonomous driving technology wasn't mature enough at that time, the way Henry Ford's Model A didn't have air conditioning.

Apple could release some sort of electric car with a hodge-podge of various technologies, many of which have already been demonstrated before in one form or another by other manufacturers.

Hell, active noise cancellation in the passenger compartment? Done, decades ago.

Apple will not attract world-class engineering talent by creating some sort of Frankencar.

Silicon Valley's top engineers in this domain routinely jump ship. For Apple to release some co-branded auto with assisted parking and a voice-activated entertainment system would be completely pathetic.

It would be like releasing an Apple Silicon Mac that was maybe 90% as good as last year's models from Acer or Huawei.

Remember, we're talking about a company that shocked the semiconductor industry by releasing an unexpected full 64-bit ARM processor for its high-volume product: the iPhone.

Apple isn't going to bolt Siri onto some random electric car and push it off the assembly line.
 
Last edited:
  • Like
Reactions: SBlue1
It's insane to me that they're even making a car. How about kitchen appliances? Hair dryers? Houses? Are they just going to make anything they can slap their logo onto?
Why the hell not? Are you under the impression that there are too many high quality products on the market?

If they can make a better mousetrap, I'll say 'have at it', and load up on Apple stock!
 
  • Disagree
Reactions: ilikewhey
For a company as big as Apple it looks like the only way to keep beating it’s profit numbers yearly is to go with more big ticket items. So a car makes sense. But I’m sure it will be a very limited run for the first few years. If they can get the richest people to like it they will build up clout for a lower priced wider release by 2025.
 
For a company as big as Apple it looks like the only way to keep beating it’s profit numbers yearly is to go with more big ticket items. So a car makes sense. But I’m sure it will be a very limited run for the first few years. If they can get the richest people to like it they will build up clout for a lower priced wider release by 2025.
This is completely incorrect.

Apple's fastest growing division is Services.

Apple is far better off selling one hundred $400 Apple Watches than one $40,000 Apple Car.
 
How would apple car dealerships be any different than Tesla car dealerships? Why wouldn’t you just buy the car using your iPad or with the help of an employee at any Apple store?


The big issue would be service, not dealerships.
That’s the issue. Same with Tesla. And that’s the reason Tesla is considering a merger with an existing car company. The dealership infrastructure.
 
Tesla merging with another company is going to be a heck of a lot more difficult starting tomorrow.

They are joining the S&P 500 index.
 
Doubtful. And really, Mansfield wouldn't have quit if the car was this close...unless he felt like they were going to deliver a PoS because the timeline was too unrealistic.

The other issue is car assembly. AFAIK you can't just contract out car assembly. I mean I suppose it's possible, but most of the smaller manufacturers are really small (< 100 cars). And everyone else has their own lines, which cost a billion+ to make. Tesla's factories take a year to make, but they've gotten good at that. Assume it would take Apple 2. If construction had started it would be in Apple's financials somewhere, but there's nothing that big hiding out in any of the statements.

Maybe NIO or someone has excess capacity, but they would rather build their own cars than Apple's cars.
Companies absolutely contract out vehicle manufacturing.

 
The beauty of the tech industry giants is the nature of their products. Microsoft was able to become a modern giant merely shipping code. Google just making code available through their services. And Apple when their products shipped in tiny little boxes.
A supposed ‘Apple car’ sounds like the antithesis of that. It sounds like a dramatic headache of liabilities and infrastructure Apple doesn’t need. There is so much old industry friction in that compared to its current products.
I just don’t see it happening. To me this sounds more preposterous than the Apple television that a certain analyst kept predicting would ship soon.
 
Last edited:
  • Like
Reactions: AlumaMac and SBlue1
Apple won’t do that.

They may buy a chassis or power train, but they aren’t going to rebadge a car.

Would be nice if this rumor is true. My 2013 Tesla S is beginning to act a little strange.

why not? Tesla did before it developed its own chassis. One has to crawl before they can walk.
 
  • Like
Reactions: Spock1234
Apple is a technology company not a automotive manufacture. I’ll stick with the guys who have been building automobiles for the last 100 years and leave apple to building my phone and computers.

funny though, if Ford decided to make a smart phone apple fanboys would be rolling in the streets with laughter. But when apples decides to build a car it’s the next best thing since sliced bread.
Speaking of Ford... The first real reviews of the Mustang Mach E are coming out and it’s a home run. Doug DeMuro likes it better than the Tesla model Y and says it’s level of quality and assembly are outstanding.
 
  • Like
Reactions: SBlue1
Tesla bought lotus chassies. They didn’t rebadge lotuses.
And Tesla's electric cars (without autonomous control) were simply electric cars.

Toyota (RAV4 EV) and Ford (EV1) productized these in the Nineties.

Tesla's did not innovate in some sort of revolutionary way. They just brought electric vehicles to the forefront of many people's brains and eventually made it acceptably mainstream.

That's completely different than autonomous driving technology which is heavily regulated and overseen by motor vehicle agencies.
 
  • Like
Reactions: Spock1234
Well, you learn something new every day. So Apple really could contract it out, how about that.
Nothing new here.

I believe the Pontiac Vibe was actually a Toyota.

With globalization, it's hard to say where a car is from and who "built" it.

At one point, the Ford Mustang was made from >50% imported parts and components. If final assembly was done in Canada or Mexico, is that Mustang that you bought at a Ford dealership in Nebraska really an "American car" [sic]?

Or if I buy a Toyota RAV4 whose final assembly is in Kentucky, is it still an "Japanese car"?

Remember that Tesla's early production was done in Fremont, CA at the NUMMI plant, the GM-Toyota joint venture (if I recall correctly) taking advantage of unused capacity.
 
  • Like
Reactions: newyorksole
Doubt it. We would have got leaks / pics of car parts or a steering wheel or a prototype. We aren’t anywhere near close
 
I call utter B.S. on this rumor.

The California Department of Motor Vehicles requires autonomous vehicle developers to provide regular reports on test fleet operations.

Apple's autonomous vehicle team simply doesn't have much in the way of mileage.

The champion is Alphabet's Waymo operation. Some of their test vehicles have prominently displayed commercial licenses just like shuttle buses, schoolbuses, and limousines have.

If Apple were really in a late-stage development cycle of autonomous driving, CA DMV would have reports showing millions of miles of actual test driving from Apple's autonomous driving division. There would also be a bunch of vehicles with TCP bumper ID numbers even if Apple was trying to be clandestine about their identity.

There are probably 30-40 autonomous driving vehicle operations running locally. Some are easily identified (Waymo, the acquired driveAI), others are running in stealth mode while on the streets. But not to the DMV.

No one can just throw their autonomous driving prototype on public roads. They need provisional approval from the DMV and must provide regular reports.

Apple cannot fly under the radar with their testing. Maybe they can masquerade as a stealth startup in the early stages but in the late stages, it would likely be obvious that Big Money was behind an operation with millions of miles and a formidably successful/safe track record.
Well there was this reported about five years ago:

 
I wouldn't hold ones breath. I think 'Apple Car' is actually a ride share service. You pay a monthly fee for access to self-driving cars (A car on demand more or less. And maybe choices on size and distance you need o go). I really don't think Apple wants to sell cars to people ala Tesla. It will roll out slowly from urban areas where they make the most sense and cities that are mapped the best. That's the only think that I can imagine Apple doing...but what the hell do I know...
 
  • Like
Reactions: Jax44
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.