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It probably just bothers sticklers, nitpickers and pedants.
Just ignore it, it's an oxymoron.
Good for marketing, & everybody understands the intended meaning.
"Pinch outward" is similarly oxymoronic, as is "inward expansion".

The only thing moronic is using the term "jet white".
Sure, call it tongue-in-cheek if you wish, but this meme is still crappy.

http://geology.com/gemstones/jet/
 
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