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Ice White = It's Cool :)
Polar White?
Snow White (no I thing that would cause problems!)
 
It bother anybody else that people call this "jet" white? Should just be called white. Jet doesn't fit into white color naming at all
That's because jet as a color is black. Jet-black means it's as black as black can get. So this codenamed color refers to a black-white phone. hahaha, that makes no sense.
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Apple should release black phones in the fall and white phones in the spring. They could probably get a lot more people to buy multiples of the same device with this release schedule.
No white after labor day.
 
Please tell me that is a sarcastic post. If anyone is getting 'excited' about any color in a damn phone, then I worry about humankind.
I've worried for a while now observing the fanaticism some people have for certain companies. It's insane.
 
Who cares, the finish will probably take 6 months to get right after release, require a lot of returns, be rushed to market and will probably only cover an iPhone with last years technology. With the Apple failures of 2016 how can anyone be excited about a new color device?
 
Gotta be fake, not pixelated enough...

So there's a possibility of a glowing Apple Logo on iPhone?
 
I think these could look excellent, and won't show the scratches like black does. The problem is the screen doesn't blend into the white as well as the black (when it's off).
 
they can do this without naming it JET white
A new year.... a new color. Everyone will know what the new color is but the naming doesn't need to be the same.
don't think your jet black phone is anymore special than the other colors. They are the SAME price. (just one only comes in bigger storage prices).

Exactly. Only available in bigger capacities. Meaning you pay a premium if you want the colour but don't need the storage.
 
Exactly. Only available in bigger capacities. Meaning you pay a premium if you want the colour but don't need the storage.
you so want people to know you can afford 100$ more storage just to be special? I don't get it. The phone is still the same price as the other colors.
 
The one on the left looks like a cover. It is bent where it is being held, hence the difference in shades of white. The bit that covers the edge of the phone is splayed out where it is pinched in the grip, and hence looks wider at that point. I presume the camera lens bit is photoshopped.
 
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