If Apple brings the 13-inch rMBP to unibody MacBook prices from yesteryear and subsequently lower the rest of the MacBook and iMac line while introducing a new US-built Mac Pro, this PC cannibalization will be lessened. I can't help but think this is self-inflicted by Apple due to their pricing schemes. Yes, their profit margins will lessen, but moving more units and recouping that in iTunes, Mac App Store, etc. sales with more units in the wild has to be something the financial departments should entertain, right? iPads are selling well not only because they're mobile and easy-to-use, but they don't cost an arm and a leg. The only reason I have a MBP is due to my scholarship from undergrad. I wouldn't pay this much for it out of my pocket, but I love my iPad mini and iPhone 4S and did pay for them myself. Apple's making a killing on their profit margins on their mobile divisions. Lower their PC prices, gain market share by moving more units, and watch even more users tie into the ecosystem.