Because they use technologies that are more expensive for marketing, sales and "image" rather than what is actually best for the consumer and the device?
Unless GT AT and Apple have some secret manufacturing technique they're not sharing with anyone else in the world, the concerns that people are raising against sapphire screen for the iPhone aren't unjust.
Oh, you mean like the original iPhone which used more expensive parts, but changed the entire mobile phone industry? This could end up being no different than the people laughing at the original iPhone screen and how it would be unusable because of fingerprints and cracks. In the long run I say Apple definitely won that battle despite all the opponents and arguments that weren't "unjust" against it.