#1 Steve Jobs is dead and he took his attention to detail and visionary status with him. Tim Cook is more interested in his political movements than the details of the products...which is fine, not knocking him personally....but it means he is NOT Steve Jobs and he is not living and breathing Apple like Steve did. The fact that the iPhone 6S looks like an Android device and the SE was just a recycling of the 5/5S speaks volumes. Steve Jobs always told his people never to look behind, only ahead. That is the reason he hated the 25th Anniversary Mac, that and there was no reason the celebrate at the time. They are not as good at iPhones as they were in Jobs' day. Since Scott Forstall left the both OS's have been a mess.
#2 Randy Ubillos no longer works for Apple (He cared as the article points out....yet he is gone).
#3 Where are the pro products? Shake? Aperture? Color? WebObjects???? Gone. Why? Because Apple is not interested in competing anymore for a very small market compared to iPhones. iPhone are the money maker...not creative pros.
#4 Final Cut X did NOT offer the same functionality as all the pro products in the production suite. X is a simplified production tool. It is a very good tool and I like it a lot, but it does NOT have all the features of the old suite. That is why Randy wanted to keep FCP 7 and ship it with both....he knew it was lacking.
#5 Tim Cooks customer relations people basically told me one of the many times I called to complain about the loss of Shake. Here is what they said: "Sometimes you buy a car, and the next day the car is replaced with a new model. Do you expect the car company to continue to make the old model? Sometimes Apple decides to go in different directions with products depending on several factors. Motion is a great tool that we are very excited about. We value our customers and strive to make the best products in the world. "
#6 My perspective as a customer/user since about 1988.
