Releasing the Ipad on a 6 month cycle, but not being different enough to the casual consumer from the last one, AND not letting the 1 year hype build to the point it will create a frenzy like new Apple Products usually do. Potentially pissing off the people who purchased iPad in the last 6 months. The Holiday season will help though with sales. Ipad Mini being a bit too close in size to the Ipad IMO (should have been 7 inches which increases portability and ppi at same res), yet being priced too high relative to the 7 inch competition and not being Retina. Mini at $249 might not have brought them the big margins, but would have DESTROYED the competition. At $329 Retina would likely do it too. And Ipod Touch at $300 and Ipad Mini $329? Where does the ipod nano even fit, it's too weak in comparison to the Touch and not super cheap. Too many product announcements in a short time. They just announced the new Iphone, new Ipod touch, new Ipad and ipad mini, along with the other more minor announcements today in a 1 month time period. Spreading the announcements over the year helps keep the momentum/hype machine strong. It used to be highly anticipated announcements about 1 "magical" product that commanded a whole event. If anything needed an accelerated upgrade cycle, it is the iphone, NOT the iPad. The iPad is still regarded as the undisputed, unchallenged king of the tablet world, and the only viable choice on the premium end. The iphone has many strong challengers and they "fall behind" spec wise faster on smartphones by the time the next one comes out. Their products are leaking like crazy now, to the point that we know most of the details before the announcement. this has been blamed on China, etc...but don't recall it happening under Jobs with the exception of someone losing the iphone 4 at the bar, not really a "leak" I have been the BIGGEST Apple fanboy over the years, to the point people were shocked to see me trying an S3 (I later returned it and stayed with Iphone 5). Apple is at a crossroads. The next year will be huge for them. I may sell my 5 for the next great Android phone, Windows Pro tabs appeal to me bc I can do actual work on it and double as a tablet, and their laptops are expensive to the average consumer but I admit quite nice. I hope they innovate and stay hungry, but I fear I may not own any Apple Products in 6 months, and I love the company. Their stores, their customer service, their story and brand. But I'm starting to be drawn away from their products. Flame away.