Apple have had to wake up a bit on the spec front of late though due to coming across as very boring compared to other companies. The bar has been raised in the last couple of years and offering mediocre specs is something they can’t afford to do anymore. iOS is the experience and the hardware completes the deal. The XR is competing for the affection of the mainstream iPhone user and has healthy competition from the 8+. The XS is their flagship but that only satisfies those wanting a premium price tag. The XR needs to be as good as we expect.Apple was never about having the best specs in the market. Apple is about selling products with great experience that make their owner happy. And the XR is just that. A fine product that will make it’s owner happy. In the end that’s all that matters.