Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
Can’t believe this site made an article from a one word line from Gurman which tells us nothing. On a release which is 6 months away!!!

Talk about running out of article ideas
Given there's an embedded subscription link in the article, it's clear MacRumors has come to some sort of deal with Gurman where they can basically steal his reporting with impunity. But there are probably limits on what they can say.
 
Vision Pro had the same concerns internally from employees and of course it flopped.

Revamped Siri disaster incoming.
I just spent a couple weeks with a Vision Pro. I’m not sure I’d say it’s a flop. If anything, it feels really polished and well designed.

Designing a UI that’s controlled by the eyes can’t be easy, but it’s so easy to use. I think the biggest issue is that it’s way ahead of its time and people don’t yet understand the use for it.
 
Slightly off-topic, but why does MacRumors advertise Gurmsn’s paid subcription Newsletter when they reprint (albert nominally paraphrased) everything he releases on his newsletter anyway?

Why pay for content when the same content is reported on a
„Free to view” (but ad supported) site?
At the bottom of the article there’s an ad for Bloomberg. I guess MR and Bloomberg are some sort of partners. Bloomberg are quite strict with their content being published without permission.
 
  • Like
Reactions: aeralto
Somebody's going to pop it. What if it's Tim Cook or somebody else high-up at Apple simply admitting that AI in the form of LLMs is just not good enough for a true personal assistant?

I think this is a real possibility.
I think this would feel like denial. It would come off more like “we weren’t able to make something compelling”
 
Given there's an embedded subscription link in the article, it's clear MacRumors has come to some sort of deal with Gurman where they can basically steal his reporting with impunity. But there are probably limits on what they can say.
It’s tremendous for Gurman’s professional brand. He’s basically the No. 1 source TV news outlets call in when they cover Apple. And Apple totally uses it to its advantage as well with controlled leaks of upcoming initiatives. The downside is when he tosses in real or real-ish leaks like this Siri one.
 
  • Like
Reactions: aeralto
I just want a smarter Siri. For example, I don’t want to learn how to code automations, I just want to tell Siri what I want and be done with it. I just spent two hours with ChatGPT and Gemini trying to figure out how to set up an automation. I told them I wanted my iPhone to skip the 80% charging limit whenever I’m on vacation. Man, what an impossible task! After two hours of back and forth, I finally found an acceptable, somewhat working solution.
Just shut off the charge limit when you’re on vacation 🤷
 
This is also fascinating from the same article.

“Ke Yang, who ran the company’s Answers, Knowledge and Information team, or AKI, is bolting to Meta Platforms Inc. He was in charge of Apple’s effort to make Siri more ChatGPT-like. Though Yang wasn’t popular among the rank-and-file staff, the length of his stint in the job is embarrassing for Apple.”

Sucks to lose talent, but Apple’s AI staff clearly needs a housecleaning.

Meta is already doing it for Apple.
 
With the ChatGPT chat function being so breathtakingly natural and competent to interact with, and improving by the week, i really hope Siri is able to catch up next year.

Compared to where Siri is now, it feels like Apple have a mountain to climb.
 
I must say that I am completely, absolutely, and utterly shocked to the maximum extent possible.

tenor-(8).gif
 
I just spent a couple weeks with a Vision Pro. I’m not sure I’d say it’s a flop. If anything, it feels really polished and well designed.

Designing a UI that’s controlled by the eyes can’t be easy, but it’s so easy to use. I think the biggest issue is that it’s way ahead of its time and people don’t yet understand the use for it.

When people say it’s a flop, they’re talking commercially.

You don’t announce a refresh of a major new product category through a paper launch mid-week. Did iPhone 3G get this treatment? iPad 2? Watch S2?
 
No kidding . The chief engineer left. The one who replaced him 2 months ago just got bought my meta this week . And apple doesn't seem to be doing any effort retaining them, and offering higher paychecks, let alone buying an already worked on tech like perplexity . They're so conservative its insane
That team has obviously been broken for a long time, hence the reshuffling and departures. Sometimes you have to let people go and rebuild. And any person in management will tell you that you’re not going to get much out of overpaying a clearly unhappy employee to retain them. Works in the short-term, but usually doesn’t fix your root cause.
 
The AI bubble is gonna pop before this new Siri ever comes out lol

I have a sneaky suspicion that Apple is counting on exactly that: dragging their heels on their flavor of AI and limiting the amount of resources they spend on it, because why throw wads of cash and manpower at something that does not generate any reasonable RoI? In the same way, I think Apple may be more than happy that Meta is poaching so many of the high-salaried AI people, it mightn't look good publicly, but making them redundant would be a worse look.

Apple's mistake here wasn't being too slow at development, Apple's mistake was so publicly jumping on the bandwagon in the first place.
 
Imposter syndrome? Phobia of failure? The creeping realization that, wow, LLMs are kind of ass and they way oversold their capabilities?

I just want basic things to work correctly and ideally fully locally.

The amount of times Siri makes the "thinking" noise when I just want to a reply to a message that came in or simply pause playing audio....is infuriating.
 
Oh boy..

Last time there were "concerns" leaking out, Apple* pushed out the Vision Pro flop.




*well, in reality, Tim Cook personally forced it out hoping for his own iPhone moment
Nonsense, Apple was realistic about the sales performance of that device. Tim has launched the Apple Watch and Airpods - both iPhone moments.
 
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.