Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
Nonsense, Apple was realistic about the sales performance of that device.

Hmm 🤔

If you say so I guess.

April 2024


October 2024

 
Nonsense, Apple was realistic about the sales performance of that device. Tim has launched the Apple Watch and Airpods - both iPhone moments.

They are not iPhone moments. Cook is not a product guy, he’s also overseen the Vision Pro which has not sold great at all. Apple need to pull it’s finger out before it loses the AI race. Google have Gemini which is already miles ahead and a great product, so much so it works on the iPhone!!
 
Hmm

...that doesn't say what you are purporting it to say. Apple predicted 400,000 units sold in a year, and surpassed that.
 
  • Like
Reactions: KurtWilde
They are not iPhone moments. Cook is not a product guy, he’s also overseen the Vision Pro which has not sold great at all. Apple need to pull it’s finger out before it loses the AI race. Google have Gemini which is already miles ahead and a great product, so much so it works on the iPhone!!
Oh, can you show me someone who has launched a device as successful as Apple Watch or Airpods since then? Vision Pro sold more than Apple predicted. The AI "race" hasn't even started, just a giant rush to find a way to make money.
 
They are not iPhone moments. Cook is not a product guy, he’s also overseen the Vision Pro which has not sold great at all. Apple need to pull it’s finger out before it loses the AI race. Google have Gemini which is already miles ahead and a great product, so much so it works on the iPhone!!

Maybe the smart move is not to be in the race in the first place. Who, apart from Nvidia, is making any money out of AI? AI has only been a means of attracting investment and so raising share value, it doesn't make enough of a return on investment to justify that investment or share value. AI costs too much money without a solid, profit-making use case. Billions of dollar/euro etc. are being spent on compute resources (datacentres, electricity, water ) to generate AI slop. AI slop has yet to be shown to generate revenue appropriate to its costs.
 
Last edited:
I have a sneaky suspicion that Apple is counting on exactly that: dragging their heels on their flavor of AI and limiting the amount of resources they spend on it, because why throw wads of cash and manpower at something that does not generate any reasonable RoI? In the same way, I think Apple may be more than happy that Meta is poaching so many of the high-salaried AI people, it mightn't look good publicly, but making them redundant would be a worse look.

Apple's mistake here wasn't being too slow at development, Apple's mistake was so publicly jumping on the bandwagon in the first place.
I agree with that, Apple has generally been good at avoiding trends and fads though the last few years it seems to have forgotten that ideology…
 
Maybe the smart movie is not to be in the race in the first place. Who, apart from Nvidia, is making any money out of AI? AI has only been a meaning of attracting investment and so raising share value, it doesn't make enough of a return on investment to justify that investment or share value. AI costs too much money without a solid, profit-making use case. Billions of dollar/euro etc. are being spent on compute resources (datacentres, electricity, water ) to generate AI slop. AI slop has yet to be shown to generate revenue.
Even Nvidia isn't making the money their own stock projects them to make, they couldn't make that much in 30 years. All of these companies have money pouring in from investors, and they're handing it off to each other, it's a giant circle jerk of investor money being burned and nobody paying for anything.
 
  • Like
Reactions: Happy_John
It can get worse?
Exactly. Many people already think Siri is a dumpster fire as is. Release what you’ve got. Absolutely. People wouldn’t be this impatient if you had attended to all along. The one thing that is on all Apple devices and they let it languish. I have no sympathy for them in this respect. Release what you’ve got.
 
Read Apple’s own press release for Vision Pro. It literally quotes Tim Cook comparing Vision Pro to Mac and iPhone.
You mean the guy selling a product said the product is going to be a hit? Then why didn't they manufacture 10 million of them to prepare for the huge iPhone like launch? We've known the strategy for the Pro device since day 1, it's practically a dev kit.
 
Thank you for pointing this out.

I've become exhausted discussing how much this situation has been ret-conned by folks trying to downplay what a flop it actually is vs what Apple was hoping from the get go.
The only ret-conning going on is that anyone, anywhere was acting like the product was going to be anything like an iPhone in popularity.
 
You mean the guy selling a product said the product is going to be a hit? Then why didn't they manufacture 10 million of them to prepare for the huge iPhone like launch? We've known the strategy for the Pro device since day 1, it's practically a dev kit.

Yeah, sure it’s a dev kit. That was their strategy for sure. 😆

That’s why Tim Cook showed up on Good Morning America and Vanity Fair with Vision Pro.

Apple didn’t make 10 million because they were supply limited by Sony. Sony didn’t think it was going to be a hit and didn’t invest in a new OLED fab.
 
Yeah, sure it’s a dev kit. That was their strategy for sure. 😆

That’s why Tim Cook showed up on Good Morning America and Vanity Fair with Vision Pro.

I forgot about that alternate cover that Vanity Fair used.

Screenshot 2025-10-19 at 10.01.39.png
 


iOS 26.4 is expected to introduce a revamped version of Siri powered by Apple Intelligence, but not everyone is satisfied with how well it works.

iPhone-Siri-Glow.jpeg

In his Power On newsletter today, Bloomberg's Mark Gurman said some of Apple's software engineers have "concerns" about the overhauled Siri's performance. However, he did not provide any specific details about the shortcomings.

iOS 26.4 will likely be released in March or April, so Apple still has around five to six months to improve any lingering issues with the voice assistant.

When it first previewed the new Siri at WWDC 2024, Apple said it would have three main capabilities: on-screen awareness, personal context, and in-app controls. For example, Apple showed an iPhone user asking Siri about their mother's flight and lunch reservation plans, based on info from the Mail and Messages apps.

The new Siri was initially expected to debut with iOS 18.4 last year, but Apple delayed it. In July, Apple CEO Tim Cook said his company was making "good progress" on the more personalized Siri, and he said the features were on track to launch next year. However, if issues persist, then even an iOS 26.4 launch might not be guaranteed.



Article Link: Some Apple Employees Have 'Concerns' About iOS 26.4's Revamped Siri
...But here's the thing. Nothing can change the fact that iPhones will be sold like hotcakes. Somehow, Apple get's away with it .. Every. Single. Year. I honestly wonder when their Blackberry moment hits them.
 
  • Like
Reactions: jm22381
No way 😭😭😭 here we go again
Did you expect something else?

Have you forgotten? A few months ago, OpenAI introduced so-called ChatGPT agents. These are designed to interact with programs and take on “everyday tasks”. For example, booking a restaurant. Or a hotel trip.
It's up to you to decide how everyday these tasks are.

BUT this year, OpenAI has introduced the beginnings of what Apple has been promising as a complete package for over a year.

You can think for yourself how realistic it is that Apple, with its limited AI resources, will be able to achieve in a few months what the developer and inventor of ChatGPT has not yet managed to do.
 
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.