This comment while applied to the mouse is actually apt for these goggles. Maintaining a presence in this space with a device looking for the killer app is what I expect apple to do. It might take 5-10 years for the killer app to appear but by then the technology will be really tight to take off. I can think of one industry where these goggles would be a total winner if the technology was advanced enough. Maybe a few years from now it will be.
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Some Apple Employees Seriously Concerned About Mixed-Reality Headset as Announcement Draws Closer
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Well, I think I can see very clearly. I’d be more concerned if, as a tech enthusiast (which, I guess, the average MR poster should be), I cared more about USB-C on the iPhone than an Apple’s VR/AR headset.
I'm glad you two are not working for Apple. That pad is as useless as the belly up charging considering that you still can't use the mouse while charging 😺
AR and VR both have enormous unleashed potential. Apple is in the best position to deliver in the space and unlock that potential.
That said, whether the "Apple Glass 1" is a nice-to-have or a life-changing-must-have does not matter if it costs $3000. There aren't audience in that price point to take the leap and try a product in a new category. If 1.0 will not capture sufficient audience, the app support will not be there and the future generations will have hard time building on that.
Maybe this beachfront is worth taking at 0% G/M, betting that the expanded ecosystem lock-in, decreasing manufacturing costs, and network effect will make it worthwhile. With that Apple may get to launch at ~ $1800. I fear that even that may be too much.
That said, whether the "Apple Glass 1" is a nice-to-have or a life-changing-must-have does not matter if it costs $3000. There aren't audience in that price point to take the leap and try a product in a new category. If 1.0 will not capture sufficient audience, the app support will not be there and the future generations will have hard time building on that.
Maybe this beachfront is worth taking at 0% G/M, betting that the expanded ecosystem lock-in, decreasing manufacturing costs, and network effect will make it worthwhile. With that Apple may get to launch at ~ $1800. I fear that even that may be too much.
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It’s much more efficient than plugging the lightning to USB cable and dealing with a 10-year-old charging cable. It’s about aesthetics and design.
I get the skepticism, but I don’t understand the hope for a flop. I am not a fan of anything I’ve seen in the AR/VR world so far, but I would like someone to succeed at doing it well. It may not be Apple, but I don’t want people to fail.
The thing I would say is that it's easy for companies to do a "Xerox" and not release thing they are working on because they only want hits for todays market. Xerox practically had all of modern computing sitting in their labs doing nothing until Jobs poached the ideas.
I think a product doesn't have to be a mass market product to be valid. It just has to be useful and help some people do good stuff. Then you can build on that.
`I'm reminded of Sony's RX-1 full frame cameras that were insanely expensive. But without them would Sony have ever done so well the Sony a73 series. Sometimes you just have to release something so you can at least learn and progress from it.
I think a product doesn't have to be a mass market product to be valid. It just has to be useful and help some people do good stuff. Then you can build on that.
`I'm reminded of Sony's RX-1 full frame cameras that were insanely expensive. But without them would Sony have ever done so well the Sony a73 series. Sometimes you just have to release something so you can at least learn and progress from it.
I will admit I don’t see the use for me based on what they’ve said this is for but Apple already knows the use case they’ve said it before I believe. To me it seems the head set is a stepping stone to AR glasses and AR glasses are to replace the iPhone isn’t that what Apple is rumored to believe? So why is this not trying to be that?
I personally don’t believe the iPhone will ever be replaced unless those glasses are also sunglasses, and even still. I think if Apple wants to sell this the need to focus on it being capable of being a content consumption device and have a focus on gaming because that’s where VR shines right now.
I personally don’t believe the iPhone will ever be replaced unless those glasses are also sunglasses, and even still. I think if Apple wants to sell this the need to focus on it being capable of being a content consumption device and have a focus on gaming because that’s where VR shines right now.
It's just click baits!
Apple isn't launching this product for the masses, kids or even the gamers, it's aimed at businesses for proper virtual meetings and content creators.
The other thing I've noticed is that, nobody has any proper knowledge (just guesses) as to what this product will be capable of or it's Price, because I guarantee, it won't be $3000.....let's wait and see I say.
Apple isn't launching this product for the masses, kids or even the gamers, it's aimed at businesses for proper virtual meetings and content creators.
The other thing I've noticed is that, nobody has any proper knowledge (just guesses) as to what this product will be capable of or it's Price, because I guarantee, it won't be $3000.....let's wait and see I say.
If these new devices have a use for one’s business. Very inexpensive! In 1980’s we sold $27,000 (todays dollars) flatbed scanners to the graphic design departments. Could not make them fast enough. Never remember any household ordering one. Will see how this device develops.
This has to be satire, surely.
This headset will be a hit eight years down the road, just like the Apple Watch development. Steve Jobs nor Tim Cook says to there products, well lets just wait till it’s fully developed physically and software wise to announce and launch a product. Apple brings out a product and develops with technology along the way. They lay the blueprint groundwork
I remember watching it "live" when Butters went all "Grand Theft Auto". There have been few times I laughed so hard in my life.
Hating the rich doesn’t mean you are more important than they are.
You are probably rich compared to 95% of the people living on Earth. Yet, you still expect Apple to work on stuff that matters a heck of a lot to you.
If Apple sells things you can’t afford, that means more money in their pockets, and more money they can spend developing things you might be able to afford.
Automobiles, air travel, computers — all of those things were out of the reach of most people, at one time.
I think this is the reason Apple’s software quality has been consistently under average lately and that really annoys me. There’s no reason the company should be letting its other products wither. They have the resources so this is a management failure and that’s a big deal
Tim Cook has been exited about AR all these years instead of AI, the real breakthrough of this decade. Tim Cook has excited wrong.
That's probably where the scepticism comes from. Usually apple takes a concept after it's already established by early adopters, defines the use case, polishes that concept and leaves the competition behind by investing more in R&D and by economy of scale. (Usually, after a few years, other big players will have copied that again and made it cheaper and more open and then apple starts to lose market share, but that's another story).
The early adopters are there, but nearly an order of magnitude cheaper, Nd there seems no "killer app" on the horizon except gaming, where apple traditionally hasn't excelled at. The M2s GPU is too weak to offer AAA gaming, they are not good with developers, and without a dedicated controller you're probably limited to something akin to "casual gaming with touch control" like on the iphone. Not something a lot of people will pay more than $1000 for - and even those who pay that much are quite niche.
Sure, the purported main competition, microsoft's holo-lens is just as expensive and quite a crappy product to start with, but contrary to apple, microsoft is also a b2b company, selling relative flexible platforms to industry and research, offering enterprise support and listening to customer's wishes.
My old blackberry did what the iPhone 1 did. Send emails, sms, check Facebook. I got into the iPhone later in the game. The iPhone was popular no doubt but it didn’t bring any new tech to the plate that didnt already exist.
I don’t know what the future of VR is well have to wait and see. Because others have tried before apple, doesn’t mean apple doesn’t have a chance of succeeding.
I really hope this succeeds. Or it paves the way to a product that will be considered a success. I like AR and the notion that you can add a layer of information on everything you see really intrigues me. My concerns relate to practicality, accessibility and price.
While unspectacular, this commerce portal really does highlight the potential.
Imagine something similar but with a photo realistic (whatever that means in 2023) environment that includes other people who are in person and virtually.
My imagination is running wild with applications for this, from health and fitness to medical and academia. Imagine hiding an Easter egg for your new business somewhere in a city for people to randomly find. Or a message for a loved one, anywhere you know they’ll be. That’s before we get into skins and customisation.
But the kicker is it has to be as easy as just holding up a phone or putting on a hat and sunglasses. You don’t get that with a $3k device by virtue of how expensive it is. It has to be really lightweight, unbelievably powerful and have a massive field of view. Not too much to ask then.
While unspectacular, this commerce portal really does highlight the potential.
Imagine something similar but with a photo realistic (whatever that means in 2023) environment that includes other people who are in person and virtually.
My imagination is running wild with applications for this, from health and fitness to medical and academia. Imagine hiding an Easter egg for your new business somewhere in a city for people to randomly find. Or a message for a loved one, anywhere you know they’ll be. That’s before we get into skins and customisation.
But the kicker is it has to be as easy as just holding up a phone or putting on a hat and sunglasses. You don’t get that with a $3k device by virtue of how expensive it is. It has to be really lightweight, unbelievably powerful and have a massive field of view. Not too much to ask then.
I think you got it wrong…What Tim Cook is excited about is the marriage of AI and AR.
The problem being that Apple ceded the engineering and graphics world to the PC, and the professional tools that would be needed to justify supergoggles are all on other platforms.
Apple might be falling victim to the sunk-cost fallacy. They've already invested years of R&D into this, and they don't want it to go to waste.
At the same time, this is all just speculation about an unreleased product. We have no idea how it will perform yet.
I think it will be to the upcoming AR glasses what the Lisa was to the Macintosh.
At the same time, this is all just speculation about an unreleased product. We have no idea how it will perform yet.
I think it will be to the upcoming AR glasses what the Lisa was to the Macintosh.
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And the fact that with Apple's current software quality problems and the rush to market it will be incredibly problem prone.
