Cook is intent on making Apple the old Microsoft. That is what happens when the company is run by Ivy League (or Ivy League wannabe) managers.
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Some Apple Employees Seriously Concerned About Mixed-Reality Headset as Announcement Draws Closer
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First you’re gonna hate it and then you’re going to buy it and then… then you’re absolutely going love it! 🤡
🤔 you may be on to something! Here's hoping it pays out! 😎
This is a true statement....
I personally was not a fan of the first Apple Watch. It did too little, it was sluggish, relied too heavily on the iPhone pairing, etc. But the biggest concern for me was "Who is going to wear a watch? You either already do, or you don't. This product won't get people to all of the sudden start wearing watches."
I bought an Apple Watch at Series 3. Now I have a Series 8. I wear it daily. It's amazing.
Whatever Apple brings out, just keep in mind that it's version 1. Apple has a great track history of turning "ok" version 1's into something amazing by version 5.
That being said, I'm still highly skeptical of this new product.
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I think what I lot of people here are missing is that maybe Apple feels like to further this concept they need to get some version of it into the hands of people outside the company for apps to be developed and for people to explore what a product like this could be down the road. I have a feeling that's why they are willing to launch this in its infancy essentially. No one has to buy this, so I don't understand all the negative comments. I think they're trying to be more realistic at Apple these days because they know its near impossible to get lucky again and put out something as groundbreaking and world changing as the iPhone. The watch was proof of that, it came close and grew into itself, but it was not a massive game changer for most people. I don't think a lot of people there care about the headset needing to be mind blowing at first. Some probably do, I could especially see if you're working on these projects there that you might feel like its the wrong move to put it out there until its flaws are fixed. (cumbersome headset instead of glasses, battery pack, no killer apple made app, etc) Overall to me its pretty clear this will essentially be a developer focused device thats also conveniently trying to be aimed at the crowd with more disposable income who is buying other brands of high end VR headsets. My guess is they are hoping app store developers come in to make a bunch of games and experiences to match oculus etc. and then let it ride on that while they collect data, learn lessons on how people like to use these, and continue to develop the technology to eventually have something thats a lightweight pair of glasses that does all of this.
Want and will buy. If only to experience for myself how (un-)useful this might be. Personally hope this can replace my existing monitors, providing a much larger virtual workspace and maybe less eyestrain. Don’t need all the virtual worlds stuff, gaming etc. Just productivity and higher ergonomics. Pretty sure this is the use-case Apple is initially focusing on as nothing else seems to make a lot of sense at this point.
My humble opinion is that there is a growing backlash against technology that will do anything but encourage people to strap something on their head that further isolates them from reality and other human beings. The abject failure of Facebook's bet on the "metaverse" should have been enough to steer Apple away from virtual and augmented reality. Even the augmented reality features in Apple's current lineup don't seem to be embraced by many. How about some tech that brings people together rather than separates us with another layer of silicon, glass and metal?
Here's the full quote from Jobs on why companies shouldn't rely on market research:
"Some people say give the customers what they want, but that's not my approach. Our job is to figure out what they're going to want before they do. I think Henry Ford once said, 'If I'd ask customers what they wanted, they would've told me a faster horse.' People don't know what they want until you show it to them. That's why I never rely on market research. Our task is to read things that are not yet on the page."
I think it's a dangerous moment for AR/VR at Apple. Personally, I'm excited about the potential of AR via futuristic glasses but I know that is years away. I get the feeling that after 7-8 years of development (possibly more) inside Apple, someone has demanded that the research team start to generate some revenue seeing as the technology timeline to the glasses keeps slipping. Thus we get the XR headset, which is probably going to be a bit of a flop due to the high price, niche appeal and lack of killer app. The danger is that if this flops hard it may cause Apple to pull back on the development and deny us the real AR glasses.
Yup. One issue I see is there appears to be no standard for interoperability, resulting in a very fragmented market.
It reminds of the Newton. Yea, it was neat snd you could swap contact info with the 2 other users you met.
I agree at $3k it’s about 10x to high to be an impulse buy.
Tbh I’d be worried about it being very distracting when you’re out and about , potentially dangerous imo .
As for driving… forget it …
As for driving… forget it …
For this device, there is a problem, in AR, namely that of “just works” information merging and sharing at need without self-diverting from the task or context at hand. VR is a subproblem. This is like Airpods but for eyes, and later all senses.
The expected configuration is klunky, but so were the heavy brick of buttons first “mobile phones” . Nobody needed those either.
The expected configuration is klunky, but so were the heavy brick of buttons first “mobile phones” . Nobody needed those either.
I see absolutely no point in this. And we know it’s going to be extremely expensive. Maybe if they were competing in the VR space this would make more sense. But it’s augmented reality. With everything going on in the world with global inflation and whatnot this seems like a very stupid time to be releasing a product like this. I guess we’ll just have to wait and see what purpose it serves. This could very well be dead on arrival though.
I think we’re about to see one of the biggest flops in Apple history to go alongside the Newton.
For $3000 it better function like Jarvis in Iron Man’s suit.
This should be priced closer the the PSVR2 if anything.
For $3000 it better function like Jarvis in Iron Man’s suit.
This should be priced closer the the PSVR2 if anything.
The mobile phone experience in 2006 was subpar.
Wearing isolating, ski goggles to have virtual meetings with an avatar is trying to find a solution to a problem most people don't have, or care about.
There's a future in AR, but I strongly think it involves glasses that don't shut you out from the rest of the world in a headset.
I have been saying that this is a worthless product from the beginning. It’s just like 3D TV. The industry was extremely excited about it. It was going to reinvent television. Instead no one cared about it and it dyed. I think this is exactly the same result.
Microsoft just bought ChatGPT. Apple isn’t going to do anything with that, although I do wish they’d make Siri not a dumpster fire. And ChatGPT is also extremely politically biased, which is always a fun thing to have in an AI assistant.
Why are you concerned? Your concern matters zero. Vote with your wallet. This is not that hard.
Would be amazing if this winds up being one of the greatest misdirects of all time.
If you have to take it out of your bag, put it on, clip the battery pack to your belt and log on, it already seems too complex to get much casual use. Copresence… don’t see that doing much for communication that videoconferencing doesn’t already do, and how many people make a Facetime call London-to-SF?
That said, I think there are killer applications out there for VR and AR. Its too early to tell.
That said, I think there are killer applications out there for VR and AR. Its too early to tell.
The one fundamental thing missing here is the sense of smell. He who conquers that with technology will win the prize.