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Practically everyone was excited about that product and buzzing about the rumors.
I don't recall but I believe this could be right.

However, there is evidence of people calling the iPod a terrible idea that would fail. And well, it obviously didn't. And it led to the phone.
 
Apple Car is a flop? It was never officially announced, how can a rumored product be a flop?

Apple TV is a flop? Based on what?

In truth Apple hasn't had many hardware flops. The original HomePod may be one of the only recent examples.

And I have to wonder if AirPods Max are headed for an update or discontinuation. The lack of rumors doesn't bode well...
 
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Want and will buy. If only to experience for myself how (un-)useful this might be. Personally hope this can replace my existing monitors, providing a much larger virtual workspace and maybe less eyestrain. Don’t need all the virtual worlds stuff, gaming etc. Just productivity and higher ergonomics. Pretty sure this is the use-case Apple is initially focusing on as nothing else seems to make a lot of sense at this point.
I don’t understand why this “virtual workspace” use case keeps coming up. Unless Apple has made some revolutionary advance that delivers photons to your eyes without using pixels, any such “virtual” workspace will be a fuzzy, blurry mess compared to a real workspace with actual monitors. Could Apple have made such a breakthrough? Maybe. If so, I would love to see it in action. If not, this headset is nothing more than an “also ran” product.
 
When the New York Times got to the Apple buzzword "copresence" to describe AR, I couldn't help thinking of the word coprolite.

Depends upon where the emphasis is there. The "VR== gaming" mindset set drifts toward the creation of fake people so that real people can interact and cooperate. That groups tends to want to tilt AR toward artificial reality (as opposed augmenting the one folks are actually in). If it is more augmented reality 'co-presense' where two (or more folks) share a reality space (as opposed to a mostly fake/artificial) one to do collaboration on real world issues ( as opposed to operting in a fake, escapist world), then there is some upside.

For example sharing a plain normal whiteboard across separate locations as opposed to creating a fake white board and fake people .



I think the problem is pretty clear. Apple's been great at me-too products that take over the product category. I think they thought VR was going to be a viable category by the time their version was ready,

But Apple consistently has not been stressing VR. They have stressed AR (and not the 'artificial reality' version).
It sounds like there has been a bit of debate of just how narrow of an overlap with VR that Apple should pursue, rather than Apple 100% commitment to VR.

Apple has put AR abilities into iOS/iPadOS so they wouldn't be starting from scratch. The headset would add a handsfree aspect to that. (i.e., don't have to physically hold the iPhone/iPad to point it at something. Just use your eyes. ). But not leaving behind that foundation that the handhelds lay down.


Part of the problem has been some folks keep mapping the "VR==gaming" stuff onto what Apple 'has to do". Apple has to cover Meta. It is likely closer to Apple is covering what Microsoft did (or failed to do ) with Hololens.
( the CPU/GPU/compute of the Hololens has largely been relatively limited. Microsoft has an augment processor for the more specialized compute, but the baseline abilities are rather limited. )


and what happened instead is that the category died out from under them. So they're currently devising the spiffiest corpse in a dead realm, they know it, and that makes it hard to motivate folks.

AR is more ignored than dead. Telemedicine has done a huge uptick over the last 4-5 years. Teleconferencing same thing.

Case Western Reserve Univ has a mixed reality anatomy teaching tool ( replace physical cadavers with an AR one)

https://case.edu/holoanatomy/

Some results so far show that student retain more anatomy information better over a longer term using the tool. Two or more people can point at the same thing and talk about it collaboratively. Not surprisingly learning a 3D object structure is better when looking at an accurate 3D structure (why cut up bodies for last couple of centuries. ) .

There are lots of jobs where folks have to learn stuff about real world ( as opposed to escapist world ) objects. Being their intended future job tends to make them pretty well motivated to learn it.

The 'motivation' thing is far, far , far more so about entertainment for the escapist , fake world which largely (broad scale ) isn't career oriented or very natural humanistic socializing. The escapist fake world Metaverse is largely about sucking folks in where they can be monetized.
 
As Steve Jobs said when releasing the iPad, the new devise needs to be able to do certain things better that what’s already available, otherwise there’s no reason for it to exist. Assuming Apple have ‘mastered presence’, what Apple applications/services can this product do better?!

  • FaceTime could be a lot better in VR if done right - if presence is mastered and it genuinely feels like you’re sitting around a table talking, eating, etc., # MealTime, DateNight, etc.
  • SharePlay could be a lot better, imagine sitting on a couch watching a film with somebody and being able to turn and talk to them, # MovieNight
  • Look Around in maps could be a lot better in VR, image walking around a city (including with friends).
  • Handoff could be a lot better in VR, pick up your phone, or look at your Mac, and they’re rendered in the visor (not pass-through video).
  • Freeform was likely designed with VR in mind, imagine a Matrix style loading room and a project taking form around you.
  • AppleTV could be a lot better in VR, I presume their production company is creating a new format all Apple TV shows will be shot in - think the video equivalent of spatial audio.
  • Games could be a lot better in VR, I’ll bet No Mans Sky is not released yet so that it can be reworked to create an insanely great gaming experience, and I’ll bet they’re working with other developers.
  • And so forth - and that’s before the App Store opens up (dating apps spring to mind).
There is a reason for this product to exist in Apples ecosystem, the question is, can they market it right and get the price point right.
 
Because these tropes are always trotted out before every new release. It’s something for the trolls to get excited about and talk down a product that hasn’t even been announced. Where are the articles trashing competitor products before announce or acknowledged? I’ll wait.
How many competitors' products are rumored to be priced at $3,000+? The issue with the other headsets (and has been well documented, a simple google search will bring it up) was the price for what you were getting. Not to mention they are much cheaper than apple's implementation. Again, comparing a cellular device to a VR headset that is super niche is laughable.
 
I see no immediate reason to believe this click-bait flavored report from NYT. Real information from Apple is notoriously difficult to get, and no internal sources are actually named - just the usual talking heads with heavily vested points of view, whining about a price that hasn't been announced, and a nod to long-departed Jony Ive for good measure.

Apple information leaks all the time. In fact, I can't recall a time when modern Apple actually released something that we didn't already know about.
 
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I don't recall but I believe this could be right.

However, there is evidence of people calling the iPod a terrible idea that would fail. And well, it obviously didn't. And it led to the phone.

That doesn't mean we should dismiss criticism of all devices going forward. A VR headset with a hip battery is a very different thing from a cell phone, something most people already owned and were dependent on in 2006, or a music player.
 
The device will also offer tools for artists, designers, and engineers, enabling drawing and image editing in 3D space. There will also be applications for editing virtual reality video using hand gestures. As a result, it is expected to appeal to businesses and design companies more than ordinary consumers…
This product is Apple literally "thinking outside the box"—outside rectangular 2D display "boxes".

Of course, chronic naysayers will jump on to poo poo it. Of course it's too expensive—like the original iPhone which was $600.

But think about it: Science fiction's purpose is to postulate future reality. So, just where does anyone start to implement Star Trek's Holodeck—and what would ITS cost be???

I remember visiting Macromedia's Chicago office one day back in the late '80s to see that they had bought at least one 36" CRT display. It was a monster with what must have been very thick glass to support the huge external atmospheric pressure pushing in on its internal vaccuum tube CRT. Just imagine what THAT sucker cost!!

Corporate entities will fork over cash happily for useful devices. This will likely be one of them—and $3K ea would be peanuts!!!
 
Ok so the PSVR2 was a step forward. However the resolution is still a blurry mess. If Apple can make it perfect, they will succeed and I will gladly plop down $3k
 
What’s the last Apple product that was trashed by anonymous former and current employees before its release? To me it’s a red flag that this product either isn’t ready for prime time or they don’t have a compelling reason for why it exists and why someone would want to own it.
 
It’s just a great concept! That’s probably where it’s going to end. Waste of R&D money, time, and talent.

As loyal Apple customers, we are very concerned too. $3,000 Apple Product and it will be half-baked, unfortunately. 😂

Research & Development is never wasted if it contributes to the success of future products. Unfortunately, the uninformed often view things in a vacuum. It doesn't matter if the first, second or third generations of the headset fail to gain market share, because all of that research and development will eventually contribute to success in other ways.
 
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