Sidebar Sidebar
Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.

Some Apple Intelligence Features Likely to Require Paid Subscription

MacRumors

MacRumors

macrumors bot
Original poster
Apr 12, 2001
66,846
36,485


Apple eventually plans to turn some of its artificial intelligence features into paid services, similar to iCloud+ subscriptions, according to Bloomberg reporter Mark Gurman.

Apple-Intelligence-General-Feature.jpg

Writing in his latest Power On newsletter, Gurman said that while Apple Intelligence will be free to start, Apple's long-term plan is to launch something like "Apple Intelligence+," with extra features that users pay monthly fees to access.

Making its own AI features another services revenue stream should allow Apple to compensate for the slowing pace of hardware upgrades and make the company less reliant on hardware tweaks to drive its business, argues Gurman.

Apple is also expected to receive a cut of revenue whenever a user signs up to features offered by its AI partners, such as ChatGPT provided by OpenAI. Gurman says he expects Apple to agree a deal with Google and Anthropic to offer their AI services through its devices, with the former expected to be announced when Apple Intelligence launches in the fall as part of iOS 18, iPadOS 18, and macOS Sequoia.

Bloomberg previously reported that Apple has turned down an AI partnership with Facebook parent company Meta due to privacy concerns. Meanwhile, Apple is said to be seeking partnerships for the Chinese market, where ChatGPT and other similar AI services are not available.

Article Link: Some Apple Intelligence Features Likely to Require Paid Subscription
 
Article Link
https://www.macrumors.com/2024/07/01/apple-intelligence-features-likely-paid-sub/
  • Haha
  • Like
Reactions: RobertPS, gusmula, xxFoxtail and 5 others
anyone actually surprised by this? I mean, it’s 2024 and service revenue has been a big focus for Apple for at least 10 years.

The luxury Apple has is that - unlike most of their competitors - Apple is not dependent on AI revenue which gives them a lot of leeway in how to implement and charge for these things (e.g. not selling user data to third parties)
 
Last edited:
  • Like
Reactions: DrCMD, rp2011, Rradcircless and 11 others
If true I was waiting for this to come up lol. After all the comments at Amazon… but I bet everyone is perfectly fine with Apple charging for AI right?.
If Apple tries to charge for its AI then it should make it work on a lot more devices, but they won’t.

Think I’ll stick with Alexa, maybe.
 
  • Like
  • Love
Reactions: Carrotcruncher, Apple$, Jovijoker and 1 other person
dannyyankou said:
Make it part of Apple One then. My family uses it, we all chip in and it saves money. And we save money by getting it through Verizon, only $20/month.
Click to expand...

AI and LLM's are very expensive to run. Google has a higher AI tier in its Google One plans to help meet the cost of running the servers. No doubt, Apple will have to do the same thing to keep these services sustainable.
 
  • Like
Reactions: whatgift, GlassFingers, SFjohn and 3 others
You must log in or register to reply here.
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.
Top Bottom
Back