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EE in the UK are claiming the same. They are saying that business accounts wont work for LTE and people have to have a consumer account. EE customers in the uk are having issues no matter whether the phone and watch came from Apple director or through a carrier. Like a lot of posts in the forums, it seems to be hit and miss as to whether people can connect or not. There seems to be no pattern or common root cause.
 
I ordered my watch online and picked it up at the Apple store in Providence this morning. I spent 3 hours there. All was good until it tried to set up cellular service. it kept telling me there was a problem so I had to call AT&T. The first all to them lasted just over 90 minutes. We thought it was good after I confirmed some info but that didn't work. I had to call back. That one was shorter. The rep I spoke with said they were having issues setting them up. I ended up with a separate number for the phone. All is good now.
 
I was told by T-Mobile that this affects EVERYONE who purchased an LTE Watch from Apple.
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And I was told that this has NOTHING to do with Business accounts and it affects all accounts if the Apple watch was bought directly from Apple. And the guy was calling me. He called me four times today, and the last call was about at 5:00 PM Eastern when he told me that they got to the bottom of this issue, but there's no ETR.
I talked to the business accounts Apple Tech service rep and he checked with his supervisor to see if there was an ETR and he assured me it is only occurring with their business accounts. Someone is lying but I will admit that I've called T-Mobile 4 times to get a different answer each and every time. It's extremely frustrating.
 
I set mine up on att with no problem. I activated at around 12pm pst. Both me and my wife’s watch worked without any problems
 
I picked up the iphone 8+ just to use until the X comes out and also the aluminium series 3 and my watch activated LTE without any issues on the telstra network in australia. Only took 10sec or something during the initial setup process of the watch so I couldn't be happier. Good price as well with telstra only charging $5 per month for it.
 
"Nightmare scenario" "Reddit subreddit"

Like, this is a new product, there will be some growing pains for a few days. These people need to stop sounding over-privileged.
 
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Nobody cares if yours works...only thing we care about is if yours didn’t work what did you do to fix it...?
 
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this is from t-mobile rep

we are looking at the activation of the watch's SIM.
I did some digging and I have found that the issue actually lies on our end here.
At this time business accounts that purchased an Apple Watch Series 3 from a retailer other than us aren't able to activate the line needed for the watch due to the way the new lines are activated with the On Device Activation that the watch would normally use. I know this is frustrating, to say the least... The good news is that it looks like at this time our support teams are actively engaged in overcoming this as quickly as possible, as we understand how imperative it is that we have this up and running asap to our valued fam!
As they are currently working on a solution, there is no estimated time at this time. I know this is far from what you were hoping, and I truly wish that there was a way to keep you in the progress loop, without needing to make frequent side trips. I myself prefer having all details in order so to know what to expect! While we are a bit tied up there, there are a couple things you can do gain use of your Apple Watch:
1) you can keep the watch you currently have, and pair it via Bluetooth until the network activation are resolved :)
2) if you have some time to spare, you can return the watch, and reorder through T-Mobile. However, at this time the watches have been a highly popular item and is back ordered at this time.
 
Tried to activate on ATT using the Watch app. Was logged into ATT account looked like everything was going to work fine, then got a message that I had to pay my bill first, even though it's not even due. So, I went online, paid the bill in full, went back to app and now all I get is an error message. This is the 2nd time in Apple's history that AT&T muffed a launch (original iPhone).
 
I had no issues activating with T-Mobile. Well, other than the fact that our work Wifi is so bad that it timed out the first try, but once I turned it off it worked fine (it also might have been a firewall issue - regardless, turning off Wifi fixed it). Just took a few minutes and seems to be working fine.

I do know that if another user on our account, like my husband, had tried to set a watch up, it might have been a problem if he didn't realize that my SSN was the one to use, given that I'm the "owner" of the account.
 
SO, I contacted Apple about the 2 Apple Watch LTE Series 3 devices that won't activate on AT&T. They advised to contact AT&T after attempting to help. Call to AT&T wireless support resulted in the following response “Apple is aware of an issue with Activating the Apple Watch on AT&T and that they are working on a resolution and that I should expect a notification directly from Apple when they have resolved the issue with AT&T Apple Watch Series 3 Activation.”

Anyone else getting this?
 
You can go back to cellular activation in the Apple Watch app on the iPhone, but for me the activation is not working even after I paired the Watch with the iPhone. I'm getting the "Authentication Failed" message when I try to activate with the last four digits of my SSN.

The issue for me at T-Mobile is that I have a business account with no SSN affiliated with it. So no way to get to the next screen to activate .
 
SO, I contacted Apple about the 2 Apple Watch LTE Series 3 devices that won't activate on AT&T. They advised to contact AT&T after attempting to help. Call to AT&T wireless support resulted in the following response “Apple is aware of an issue with Activating the Apple Watch on AT&T and that they are working on a resolution and that I should expect a notification directly from Apple when they have resolved the issue with AT&T Apple Watch Series 3 Activation.”

Anyone else getting this?

More BS.
 
At least some of the activation issues are due to customers who have incompatible plans. AT&T customers with a grandfathered unlimited data plan, for example, are not able to use the Apple Watch Series 3, despite assurances from AT&T reps that the watch was compatible with the plan.

I was one of those customers. I ended up giving up my grandfathered UDP. I put into a plan that is totally wrong for me. I lost the personal hotspot on my iPad, ended up with a 3G connection and was told over and over that I'd have 22GB per device. I thought it was shared data but the rep said it was for each one. I must have asked at least 3-4 times. Totally BS!!!!!!!!! Needless to say I'm beyond pissed. Currently waiting to speaker to a supervisor.
 
I called AT&T earlier in the week because I saw that my Grandfathered Unlimited Plan wasn’t on the list of compatible plans. The tech on the phone was super nice and let me know that my plan was in fact compatible. However she told me with the new top of the line Unlimited Plus Plan, since I also have Directv, I would save myself about $30 a month. I said what the hell.....do it! After reading this thread, I am sure glad I did! Both the wife and I ordered ours through Apple and got them today. Both activated with no issues immediately. On top of that I’m still saving $10 off what I was paying on my Grandfathered Plan.
 
So everyone with Verizon that can’t get it to work...don’t go to tech support, just ask for telesales and ask them to add a new number and do numbersync on it...tech support had no idea after 4 calls...telesales made it work in 5 minutes.
 
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