Hello everyone. I'm doing a case study about apple watch for an essay and I need you guys to help answer some questions. What appeals to you about apple watch? What marketing materials did you see to influence you on your buying decision? Where did you first hear about apple watch? What image do you think apple watch have? What do you use it for? In what ways does apple watch differ with traditional watch? What particularly that model and why? Why did you choose apple watch rather than other digital watches? How important was the apple's branding to your purchase and why? Can you explain the apple brand means to you? Do you think apple watch is a fashion accessory?