Some questions for apple watch owners

Discussion in 'Apple Watch' started by Franciscozhou, Dec 7, 2016.

  1. Franciscozhou, Dec 7, 2016
    Last edited: Dec 8, 2016

    Franciscozhou macrumors newbie

    Joined:
    Dec 7, 2016
    #1
    Hello everyone. I'm doing a case study about apple watch for an essay and I need you guys to help answer some questions.

    What appeals to you about apple watch?


    What marketing materials did you see to influence you on your buying decision?


    Where did you first hear about apple watch?


    What image do you think apple watch have?


    What do you use it for?


    In what ways does apple watch differ with traditional watch?


    What particularly that model and why?


    Why did you choose apple watch rather than other digital watches?


    How important was the apple's branding to your purchase and why?


    Can you explain the apple brand means to you?

    Do you think apple watch is a fashion accessory?
     
  2. AlliFlowers Contributor

    AlliFlowers

    Joined:
    Jan 1, 2011
    Location:
    L.A. (Lower Alabama)
    #2
    What appeals to you about apple watch?

    I wanted it as soon as I heard about it. New and beautiful.

    What marketing materials did you see to influence you on your buying decision?

    None. They had me when it was presented at the KeyNote.

    Where did you first hear about apple watch?

    The KeyNote.

    What image do you think apple watch have?

    I don't understand this question.

    What do you use it for?

    It is an extension of my phone, allowing me to leave my phone permanently on silent, and in my pocket.

    In what ways does apple watch differ with traditional watch?

    I can't read and reply to text messages or pay for Starbucks on a traditional watch.

    What particularly that model and why?

    Why not? Not much difference in the offerings of the first generation.

    Why did you choose apple watch rather than other digital watches?

    Because it would work with my iPhone and because of the small size.

    How important was the apple's branding to your purchase and why?

    Only insofar as it works with my iPhone.

    Can you explain the apple brand means to you?

    $$$$$$$
     
  3. FrisbeeK9 macrumors 6502a

    FrisbeeK9

    Joined:
    Jun 26, 2006
    #3
     
  4. lclev macrumors regular

    lclev

    Joined:
    Jul 29, 2013
    Location:
    Ohio
    #4
    Quality, reliability, longevity, and excellent product support.
     
  5. M-5 macrumors 65816

    M-5

    Joined:
    Jan 4, 2008
    #5
    Quality, great Customer support
     
  6. bradbomb macrumors regular

    Joined:
    Jan 7, 2002
    Location:
    Los Angeles, CA
    #6
    What appeals to you about apple watch?
    I like having a watch that looks nicer than what the original Samsung Gears looked like. Having integrated fitness tracker has changed my active lifestyle considerably.

    What marketing materials did you see to influence you on your buying decision?
    With the first generation, it was doing the try-on in the Apple Store that sold me. For getting the Series 2, it was the keynote.

    Where did you first hear about apple watch?
    The keynote first introducing the watch in the end of 2014

    What image do you think apple watch have?
    Unfortunately, it still has the image of people only getting it because they buy into anything Apple.

    What do you use it for?
    I use it mainly for fitness tracking and then it helps me not missing any calls or texts. I'm not really a person who uses apps on the watch. It seems too gimmicky and I'd rather have a full app experience on the watch. Siri on the watch is very useful though.

    In what ways does apple watch differ with traditional watch?
    Its interactive. It keeps someone connected if they need to be. It also integrates fitness tracking and helps motivate someone to work out more

    What particularly that model and why?
    I got the stainless steel model and the Milanese band to have a look that can go with my work attire. I soon after also bought a sports band to use during bike rides and crossfit workouts. I also got the stainless steel because I am less afraid of scratching the sapphire over the regular glass on the sport.

    Why did you choose apple watch rather than other digital watches?
    I had a Pebble Steel before my two Apple Watches and honestly as soon as I played with it in store even on WatchOS 1.0, I could never go back. The Pebble Interface was clunky, it constantly had connection issues with my phone, and I always found myself wearing my Tissot T-Touch over it. With the Apple Watch, I have worn it every day since owning it.

    How important was the apple's branding to your purchase and why?
    Not important at all. If another watch can integrate with my iphone in regards to notifications and fitness tracking, I would consider it.

    Can you explain the apple brand means to you?
    The Apple Brand is a brand I grew up with. I had Apple IIc as a kid and then had multiple different Macs. I have always known it for a company that doesn't just make a product for profit margins. It may be more expensive, but its not just the same thing someone else has (initially).
     
  7. clauzzz203 macrumors regular

    Joined:
    Sep 18, 2012
    #7
    Confidence to relax
     

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