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I feel Tim Cook has peaked his usefulness as a CEO. He’s taken the company as far as he can and the decisions made of late show there either needs to be new leadership or some restructuring to guide software and hardware.

Years ago. Tim's not got an ounce of creativity or innovation in him ... he a numbers man, a very good numbers man, great as a #2. Apple needs someone with vision to lead them. Until then, don't expect any groundbreaking products or SW (and don't mention AI!), just incremental stuff each year. Until Apple fades away and we are all using Xiaomi, Oppo and Huawei (yes) phones, they are the innovators now.

Cook is totally cooked at this time, it’s only the dishwater left.
But there’s no other innovators left at the company either, so what’s going to happen now when Cook has milked out what he could from Apple?
Who will birth new products?
Anyone interesting in the 16e, without magsafe?
 
You're conflating small with cheap.

Yes, iPhone 8 was both the cheapest option and the smallest option. All smaller iPhones were cheaper than their larger siblings with similar specs. It's hard to say who prioritized price over size with their purchase.

Is my point completely invalid because of this? Are we also not also conflating more feature rich phones with larger phones? It's weird how many people in this forum posted "I'd have bought a iPhone Pro Mini". Their reason for not getting the mini was not the size but because they wanted the best features/battery life in a phone and that is only available in the larger models.
 
Let me fix that for you. Now we all have larger, more expensive iPhones that last all day! Yay!
My 5s battery still lasted all day when it died on me after 6 years. My 13 mini is rarely even down to 60% by the end of the day, and I doubt I'd have a problem stretching it across 2-3 days if push came to shove. But what I need for "all-day battery life" is not the same as what you need. The mini devices have been far more than sufficient to meet my needs. It sounds like they would not suit yours.

I'm glad larger phones also exist for people who need more juice.
 
apple_shoes.jpg


Seriously Apple, when will you realize not everyone have giant hands? If you're still asleep, what would happen to shoebrands who insisted to sell their shoes in just one giant shoe size?
 
The difference is the iPhone mini has been proven to be a commercial failure. iPhone 12 and 13 mini were sold at $699 then $599.

If Apple keeps repeating the failure, there won’t be a chance for future hits.

All potentially cool stuff like health rings and AI assistants need hardware and software engineering resources.
Sure hope they’re spending my mini money on better stuff than that!
 
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Yes, iPhone 8 was both the cheapest option and the smallest option. All smaller iPhones were cheaper than their larger siblings with similar specs. It's hard to say who prioritized price over size with their purchase.

Is my point completely invalid because of this? Are we also not also conflating more feature rich phones with larger phones? It's weird how many people in this forum posted "I'd have bought a iPhone Pro Mini". Their reason for not getting the mini was not the size but because they wanted the best features/battery life in a phone and that is only available in the larger models.

The sales of iPhone Pro vs. iPhone Pro Max tell us a bit about what people want. The consistent popularity of Pro Max suggests many consumers want the largest phones with the most features.

The relative success of the Plus model also tells us people want large displays. We regularly see iPhone Plus take 8% share. We never saw this from the iPhone mini.

Apple making the Air at 6.6-inches also tells us what people want, based on their failure with mini and relative success of Plus. Large displays.


3ad00a86-b270-4e2e-8132-cf36478f7310_1278x903.png
 
View attachment 2496105

Seriously Apple, when will you realize not everyone have giant hands? If you're still asleep, what would happen to shoebrands who insisted to sell their shoes in just one giant shoe size?
Doesn't matter what is too big or not, and what's ergonomic, oversized, etc.

iPhones Pro Max and Plus sized iPhones have sold very well ever since they where introduced because most consumers prioritize big displays and battery life over most other specs.

"Small, portable, lightweight" are negatives in today's smartphone market as they translate to "small display, low battery life, fewer high-end cameras" in the ears of most smartphone buyers.

More is more for most by far, which is one of the many reasons iPhones mini could never sell well.

And considering our ever-increasing number of hours spent per day in front of displays and screens, it only follows that everyone and their mom wants a phablet over a smaller smartphone.
 
I'll make you a deal. You figure out how to fix a big phone battery into a small size phone, and I'll figure out how to get Apple to make a new mini.
Single camera, ditch slim card slot, double layered mother board, integrate the C-series chip into the A-series, high density battery rumored for the Air and if that's not enough also make it slightly thicker. Let me know when I can put my money down.

The 12 mini was pretty rough with the battery life due to being too thin and early inefficient 5g modems, but the 13 line mostly fixed that, so if you further enhance it it'll be fine.
 
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It didn't sell well because us small phone users were happy with our SE! When I tried the Mini I was like this isn't so Mini! Because it's bigger than the SE. The screen is much bigger. But the Mini would look tiny now that there is no SE.
 
The iPhone 16e ($599.00) is priced less than that iPhone 12 mini ($699.00, or $856.00 when adjusted for inflation) you would have bought. It also has 2x the RAM (8GB vs 4GB) and storage (128GB vs 64GB) of the base iPhone 12 mini.

As to your complaint that current iPhone are too large, yes, they are larger but when compared to your iPhone SE, the iPhone 16e and 16 are just a tiny bit bigger in overall dimension. I can hardly tell the difference when looking at my 3rd gen SE and iPhone 14 (same dimensions as iPhone 16) when they're sitting side-by-side next to each other.

View attachment 2496032
You're going by device height with the SE there. The screen is much smaller because of the bezels. That made it so your thumb can comfortably reach the top and bottom of the screen when using the phone with one hand. Which is what Steve Jobs believed in. And he was right. These big phones are a pain to use. Literally a pain, for some of us ... making the joints in our hands hurt. Which means they just aren't enjoyable to use. I used to love my iPhone. Now I tolerate it. (I have the 16e, which I think I will be returning. I bought a 13 Mini on eBay today. I've been using the 3rd gen SE for years.)
 
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But once you start alienating hardcore (influential) users... You risk those users moving to another platform and they can influence the masses to switch with them over time.
Well I guess that's the challenge for Apple. In general it makes a lot of sense to focus on high sales market segments. It's much harder I guess to know who is the "influential" user and what their impact would be. Part of that challenge is the question: If they are so influential then why didn't they influence many more to go for the smaller phone and thus demonstrate clearly that there is a large market for them.
 
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It’s a shame. I’d actually buy an iPhone mini as a Pro phone, which Apple never made.
This. It's probably just hard to make a Pro phone that is small. I get it. But they shouldn't stop trying.

I think I could MAYBE handle a big phone if it was super light. So I'll try an iPhone Air if it comes out. But small and light would be even better. 😄
 
Well I guess that's the challenge for Apple. In general it makes a lot of sense to focus on high sales market segments. It's much harder I guess to know who is the "influential" user and what their impact would be. Part of that challenge is the question: If they are so influential then why didn't they influence many more to go for the smaller phone and thus demonstrate clearly that there is a large market for them.
They used to make products for themselves. Doesn't seem like that anymore. So if the majority of Apple likes actually thinks these giant heavy phones are comfortable to use... 😬
 
They used to make products for themselves. Doesn't seem like that anymore. So if the majority of Apple likes actually thinks these giant heavy phones are comfortable to use... 😬
Legally they are required to behave in a manner that will increase the company's value as much as possible. Often they can do that AND satisfy their own personal whims, but very often not.
 
Android that ships 4-5x more smartphones that iPhones gave up on small phones like the the Mini.

This should tell anyone reading this that Steve Jobs about phablets was dead wrong.

Steve Jobs was still alive when Jony Ive started designing the iPhone 6 series.

Both of them were aware phablets were the future.
 
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