The money should come from their customers. If they can’t make money from their customers with a 70% cut, then they’re bad at business. Apple makes far less than that when they sell hardware through places like Best Buy, Target, and WalMart and they’re able to make a profit.Not sure you thought that one through. That money needs to come from somewhere.
Some folks just don’t know how to ensure that their costs of doing business are below the money they take in.