The subway comparison is not very good. The App Store is the only game in town (by mandate) for normal users to buy and install apps. A subway is one of many competing means of transportation - if only there were other legitimate options for buying and installing apps on iOS!
I'm arguing that Apple's fixed 30% cut is inflexible and excessive to some business models, and that users suffer as a result (as shown in this Spotify case). Most companies with merchant accounts are probably closer to 3% in transaction fees and hosting is cheap, too. So for 10x as much overhead, Apple offers nothing but extra headaches to devs including:
- For 30%, devs wait 1-2 weeks for app review instead of just pushing the update to users when it's done.
- For 30%, Apple may reject a dev's app for a nebulous (or pure BS) reason, further pushing a delay.
- For 30%, Apple doesn't do any marketing – unless the dev is one of the lucky, featured few.
- For 30%, Apple doesn't give devs any way to communicate with customers who are having issues. Devs just get to read bad reviews.
- For 30%, Apple doesn't do any support – they don't even let devs initiate a refund to a customer who does happen to contact devs directly.
- For 30%, devs don't even know who their customers are. I hate scumbag marketing (anyone who emails me out of the blue), but having aggregate anonymous demographics from a receipt can be useful. Apple's new Analytics is better than nothing, but still sucks compared to other solutions.
- For 30%, Apple makes devs put up with an opaque app submission processes that gives cryptic error messages when things go wrong and makes devs resort to using real-life voodoo to try to get it working again.
- For 30%, Apple can't even be bothered to fix their broken app search which frequently returns results that are only tangentially related to the search term.
For 30%, all devs get is a listing in Apple's exclusive store, if they wait 1-2 weeks, if they pass review the first time. Devs can't even offset other expenses from that when you consider the hidden costs resulting from the above issues. For 30% taken out of every app or in-app-purchase sold since 2008, I would have expected the "TOTAL ECOSYSTEM" owner to actually act like one and make improvements to many of these areas. They haven't. It's been the same garbage for 7 years.
Spotify is what happens when Apple has real competition. Apple can go ahead and charge what they want to sell in their store, that's their right - but it's not helping the TOTAL ECOSYSTEM when their costs naturally get passed on to users because they don't do jack for devs to justify it or help defray such costs by providing other value.
I will support any company that raises awareness as to how garbage the App Store process is.