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With the EU being placing an emphasis on privacy it is crazy they would want to open the gates and removed the protection it affords. If side loading were permitted then fully expected fully compromised devices being in the wild. Too many people or tricked everyday from the simplest tactics. A side loaded machine will be a criminal's dream.

The real problem with the DMA is only companies are benefitting at the risk of all of their customers.
 
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Anyone that believes Spotify and Epic are in it to “save consumers money” is truly delusional. How many times have we consumers watched as 2 company’s merge with the promise of lower prices and more efficient competition, only for the new company to layoff workers and raise prices. Spotify can’t lower per stream cost any lower or artist & labels would pull their music in an instant & and they certainly can't raise prices or users would bail. The only “growth” they have left is to cut Apple’s take to the bare min or 0.
 
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Apple, please close down EU! Apple will easily get without EU rotten approach!
Ha Ha! Seriously, I want Apple to exit all the countries that make laws against them. I hear the US is also coming up with an Antitrust bill. So, is Japan, South Korea, India, and many other countries. Good riddance to those countries.
 
For the hundredth time... until Apple plays hardball and calls these crooks out, this will not stop. They will just take more, and more, and more, because it's never been about what they're saying. It always been about greed and corruption; backdoor deals in dark rooms etc. Apple is going to have to get tough on this and fight back. There is no other option.
How exactly will Apple fight back? All the developers should band together and fight crooked Apple.
 
2024 Apple gives me major "late 90's Microsoft" vibes

...but worse
Yeah no, it’s not remotely the same.

By 1999 Windows was the OS on over 90% of computers.

iOS currently has less than 30% worldwide smartphone market share. (32% in Europe) nowhere NEAR a monopoly.

Microsoft used its OS monopoly to impose restrictions on its partners even if they were selling computers that didn’t use Microsoft products at all.

Apple doesn’t have a smartphone monopoly and doesn’t impose restrictions on app developers who want to release on Android or other platforms.
 
"Core Technology" There it is. Put up or shut up. Either STOP USING Apple's developers' work, or PAY FOR IT. 🤷‍♂️

iOS dev here who literally could never make a penny without standing on the shoulders of thousands of Apple iOS devs, who’ve put in uncountable years of effort into areas I basically have zero experience or expertise in. 👋

Most people claiming Apple's cut is unearned don’t know what “import Foundation” does at the top of literally every iOS code file in literally every AppStore app. (Hint: It's not necessary to get an app into the App Store!)

Ditto for:

import UIKit
import SwiftUI
import CryptoKit
Button()
let task = URLSession.shared.dataTask(with: session)
etc, etc, etc…

Literally 💯 of iOS apps use code written by Apple to do a staggering amount of their work.

ZERO apps roll their own custom code instead of using the mountain of frameworks and APIs that Apple has built and perfected (complete with expected features like free dark mode, rotation, language, compat across device, accessibility size, backgrounding, persistence, etc, etc, etc features).

ZERO apps do this because it would cost 10-20x as much to develop, and nobody would pay for the lesser experience.

Even the simplest app would take literal years more development, and STILL not achieve anything close to feature parity by dropping in Apple’s code with zero effort.

Oh, and when iOS updates with new features, or a new style? INSTANTLY that app needs massive work to retain feature parity with other apps that did zero work to match style or make use of many new features. (Sometimes a TEENY bit of work to make a huge new feature work if you want.)

Show me an app developer who doesn’t lean HEAVILY on Apple’s developers’ work, and I’ll show you somebody who gets to talk about the “outrageous” price Apple charges for their work. 🙄
I think the concept of paying Apple for their work on the iPhone and iOS dev tools is extremely reasonable on the surface. That's the $99 fee. The problem is that they've written draconian guidelines and procedure to arbitrarily ensure maximum squeeze on most digital purchases, then doubled down upon being told by two separate sovereign entities to loosen their grip.
The Core Technology Fee and External Purchase Commission objectively disincentivizes the vast majority of developers from doing any of the things the EU and US courts say devs should be allowed to do.
I know that it's not as simple as raising the base developer fee for everyone to match Apple's investment, I've thought about how the $99 might be an undercut with Apple trying to tax the rest off what they see as big revenue from the biggest companies, and yet anyone would be perfectly justified in saying that Apple's behavior still leaves a bad taste in their mouth. It's all very complicated, but honestly? If they were to be found in violation of antitrust law one of these days, they would probably deserve it.
 
"Core Technology" There it is. Put up or shut up. Either STOP USING Apple's developers' work, or PAY FOR IT. 🤷‍♂️

iOS dev here who literally could never make a penny without standing on the shoulders of thousands of Apple iOS devs, who’ve put in uncountable years of effort into areas I basically have zero experience or expertise in. 👋

Most people claiming Apple's cut is unearned don’t know what “import Foundation” does at the top of literally every iOS code file in literally every AppStore app. (Hint: It's not necessary to get an app into the App Store!)

Ditto for:

import UIKit
import SwiftUI
import CryptoKit
Button()
let task = URLSession.shared.dataTask(with: session)
etc, etc, etc…

Literally 💯 of iOS apps use code written by Apple to do a staggering amount of their work.

ZERO apps roll their own custom code instead of using the mountain of frameworks and APIs that Apple has built and perfected (complete with expected features like free dark mode, rotation, language, compat across device, accessibility size, backgrounding, persistence, etc, etc, etc features).

ZERO apps do this because it would cost 10-20x as much to develop, and nobody would pay for the lesser experience.

Even the simplest app would take literal years more development, and STILL not achieve anything close to feature parity by dropping in Apple’s code with zero effort.

Oh, and when iOS updates with new features, or a new style? INSTANTLY that app needs massive work to retain feature parity with other apps that did zero work to match style or make use of many new features. (Sometimes a TEENY bit of work to make a huge new feature work if you want.)

Show me an app developer who doesn’t lean HEAVILY on Apple’s developers’ work, and I’ll show you somebody who gets to talk about the “outrageous” price Apple charges for their work. 🙄
As an iOS developer, I completely understand and appreciate your perspective. Apple's frameworks and APIs are foundational to the development of iOS apps, and it's undeniable that many developers rely heavily on these tools to create their apps efficiently and effectively. Importing Foundation, UIKit, SwiftUI, and other frameworks streamlines development and ensures a consistent user experience across devices.

It's important to recognize the immense value that Apple's developers have contributed to the iOS ecosystem. Without their groundbreaking work, the app development landscape would look vastly different. The convenience and functionality provided by Apple's frameworks enable developers like us to focus on creating innovative features and enhancing user experiences.

Furthermore, it's crucial to acknowledge the symbiotic relationship between Apple's platform and third-party apps. While Apple provides the foundation, it's the diversity and innovation of third-party developers that truly enriches the iOS ecosystem. Without the countless apps created by developers like you, iOS wouldn't be as valuable to consumers and businesses alike. (Apple often enough copied the functionality of 3rd party app)

Additionally, it's worth noting that the European Union's scrutiny of Apple's business practices aligns with the principles of fair competition and consumer protection. As developers, we benefit from a regulatory framework that promotes a level playing field and ensures that all parties are treated fairly in the digital marketplace.
 
I too also agreed once I read the new policies (as a developer) that it is unjust.

I hope Spotify, Epic, and everyone else causes the iPhone to not get sold in the EU, will be funny to see this disaster that Apple caused start 😂
I had this discussion. It looks like 7% is the EU business for Apple. Sadly, if Apple wanted to, they could drop the EU, take a 7% dip, and keep going just fine. They are trying to allow the BIG guys their "BIG" ideas, and still protect the regular consumer who everyone knows would rather purchase from the AppleStore, instead of Integra-store, or Gamma-store.
 
Yet they are following the rules. Further the first “App” store is nothing more than an app they charge $10 a month for.
Because under these terrible rules apple set that's the only thing that can make money. There'll never be a free alt app store
 
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Apple, please close down EU! Apple will easily get without EU rotten approach!
Yeah sure, cut yourself outside of a market that will show them…. Wait, Apple would be losing money here not EU…so what do you think They would gain by getting outside of EU?

Hope you are not in charge of a company otherwise your emotional decisions could be a huge burden to the company!
 
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I presume that Apple submitted this plan to the EU months ago — if there was an issue with compliance with the law, I also presume that it would have been brought up to them already. The same developers that complained about the plan previously and complaining again — is this to tickle the ears of EU legislators?
Why would they? And even if they had done that, as EU Commission I would ignore anything they say until it's actually live
 
That's the problem with vague legislation like this. You think Apple has to do X, but then Apple decides to do Y because the rules doesn't exactly come out and say that they can't, and everyone acts all shocked and surprised.

I guess we will know soon enough what the EU thinks of Apple's proposed measures (next week, right?). The DMA only stipulates that Apple has to allow X and Y. It doesn't exactly mandate that Apple has to make it easy for the stakeholders involved or that they must welcome everyone in with an open-leg policy.

Either way, this certainly has been a most entertaining saga to follow. Not least because both sides seem to think they are right (myself included), and up till now, nobody really knows just who will be proven correct until the very last moment. 🤣
For starters it's not sideloading (which they must allow) if someone has to open an alt app store and then apple checks that app and the app store. Sideloading means I drag a file onto my phone and install it
 
For starters it's not sideloading (which they must allow) if someone has to open an alt app store and then apple checks that app and the app store. Sideloading means I drag a file onto my phone and install it

The DMA stated that Apple must allow either sideloading or app stores. Emphasis on the “or”. I guess we know which option Apple has chosen.
 
I don’t get it, it’s Apple’s hardware.. they don’t owe any of these companies anything.

If we’re going to go this route why aren’t we going after games consoles?

Why can’t I play Nintendo games off the PS5 store?

Why can’t I play Xbox games on my Smart Fridge?
 
Can these companies never stop complain? This is why I use Apple Music instead of Spotify, and why I don’t play any Epic games.
 
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It’s already survived regulatory scrutiny. People are assuming this was put in place WITHOUT engaging with regulators up front. What Apple’s done complies with DMA. There’s just a lot of folks that don’t understand DMA. (Or doesn’t understand DMA as well as Apple does)
Regulatory scrutiny does not start until March 8th. Nice try though.
 
"Core Technology" There it is. Put up or shut up. Either STOP USING Apple's developers' work, or PAY FOR IT. 🤷‍♂️

iOS dev here who literally could never make a penny without standing on the shoulders of thousands of Apple iOS devs, who’ve put in uncountable years of effort into areas I basically have zero experience or expertise in. 👋

Most people claiming Apple's cut is unearned don’t know what “import Foundation” does at the top of literally every iOS code file in literally every AppStore app. (Hint: It's not necessary to get an app into the App Store!)

Ditto for:

import UIKit
import SwiftUI
import CryptoKit
Button()
let task = URLSession.shared.dataTask(with: session)
etc, etc, etc…

Literally 💯 of iOS apps use code written by Apple to do a staggering amount of their work.

ZERO apps roll their own custom code instead of using the mountain of frameworks and APIs that Apple has built and perfected (complete with expected features like free dark mode, rotation, language, compat across device, accessibility size, backgrounding, persistence, etc, etc, etc features).

ZERO apps do this because it would cost 10-20x as much to develop, and nobody would pay for the lesser experience.

Even the simplest app would take literal years more development, and STILL not achieve anything close to feature parity by dropping in Apple’s code with zero effort.

Oh, and when iOS updates with new features, or a new style? INSTANTLY that app needs massive work to retain feature parity with other apps that did zero work to match style or make use of many new features. (Sometimes a TEENY bit of work to make a huge new feature work if you want.)

Show me an app developer who doesn’t lean HEAVILY on Apple’s developers’ work, and I’ll show you somebody who gets to talk about the “outrageous” price Apple charges for their work. 🙄
Well said.
I've been living off the app store for a decade now.
I paid 30% and I was happy but now I'm on 15% and delighted.
All tax and payment systems taken care off. I just collect at the end of the month.
Xcode is a delight to work with as is iOS. 15% is a bargain.
 
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KEEP IN MIND: Not a single one of the signatories of the letter gives two ****s about the DMA benefiting EU citizens. They only care about the DMA benefiting themselves–the billion-dollar companies.
Competition in application stores lead to lower transaction costs - that benefits customers.
As a contractor, if I'm the best fire protection systems integrator in Europe, and because my competition wants more money but do not offer better quality and/or advantages to what I offer, I would really be pissed off if they pushed regulators to make me share my resources like stock materials, equipments, tools, personnel and clients with them, and make me pay more taxes while we are at it. The situation is so ridiculous.
The analogy is misleading, since you’re not one of two fire protection systems integrators in all of Europe and fire protection systems integration does not nearly have the network effects or barriers to market entry that mobile operating systems have.
Hosting and distribution ain't free. All they have to do is provide a single copy of their code or update and apple handles distribution to their user base...
That’s why Apple can and should be able to make money from their trusted App Store.
It should just not be the only store around.
The DMA stated that Apple must allow either sideloading or app stores. Emphasis on the “or”.
There’s no emphasis on the “or” in the act. And there’s certainly no mention of “either”.
 
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So, you want Apple to do adopt the same strategies and openness as the companies that you clearly state are "last century" and not as successful in their hardware/software model... in essence, you want Apple to go the same route so their platform dies away? Weird. Isn't there a saying that states "the insane keeps repeating the same behaviors expecting different results..."
I think that a company has the right to conserve profitability in their products and services as they see fit without external parties obliging it to adapt to their interests. Remember that iPhones and iOS are not a commodity that flows from the ground that Apple somehow has a government concession to exploit. I've said it before, but it's worrisome that European governments are meddling with the private sector in that way.
As a contractor, if I'm the best fire protection systems integrator in Europe, and because my competition wants more money but do not offer better quality and/or advantages to what I offer, I would really be pissed off if they pushed regulators to make me share my resources like stock materials, equipments, tools, personnel and clients with them, and make me pay more taxes while we are at it. The situation is so ridiculous.
Apple is doing the correct thing: drag the issue until it's no longer an issue. They have the money to do so. Too many resources and european people work and depend on that Apple branch, that they can't just close it down and give them the middle finger.
Apple should compete by making better products all around and make money. Not by locking down its ecosystem. That's how it should make profits.
 
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