Apple gave streaming huge exposure when they joined the party, including the Taylor swift kiss and make up , the problem is they launched with an app and service that was , very un Apple. I tried it for a week , the app UI was awful, and remains to this day.
What did not help was the massive exposure of Beats 1 , while great for one genre of music, left everyone else with just a poor UI .
In its push to join the party before they were ready , they promoted the service , while driving people to the opposition, who had a stable offering , hence Spotify numbers in my opinion
What did not help was the massive exposure of Beats 1 , while great for one genre of music, left everyone else with just a poor UI .
In its push to join the party before they were ready , they promoted the service , while driving people to the opposition, who had a stable offering , hence Spotify numbers in my opinion