I did pick one topic.
You said no less than five times that Apple has 1 billion active devices and only 15 million paying Apple subscribers.
Question: Do you really think that it is a "fail" ?
Excellent . Let's stick to 1 billion active devices and sucess of Apple Music.
My opinion is as follows .
1. Given people in this thread are quoting made up numbers, I can quote 1 billion 10 or 20 more times, irrelevant how many times I quote it. 15 million has been quoted adhoc.
2. 1 billion active devices is misleading, as users can have multiple devices to the same Appleid , as Apple does not share user numbers, it's the closest stat we have from them.
3. In my opinion having Apple Music installed on those 1 billion devices, and being marketed to those people actively, 15m in a year is poor. 6.5 at start. Not the fault of the customer !
4. Apple continues to give away 3 month trial, so users are trying it out but not continuing. The one billion devices grows faster than subscribers .
5. Let's focus on my opinion. AW is poor UI, buggy, horrible navigation, and very un Apple in its implementation, which should be simplicity , and Beats 1 turns me off at the type of music Apple Music is promoting , including exclusives . So yeah a fail in my opinion .
6. Reading MR, my opinion is not that far off many here that do not use AW.
7. Many on MR are interested in AW, including myself, once the issues in 5 are corrected.
So yeah in summary, I think it's a fail, and when corrected , numbers should grow very fast, due to the numbers (1 billion devices)in the ecosystem, I'm also not making up excuses on why people are not interested in streaming etc etc, streaming is not doing well cause Spotify is not great, and AW is not much better. When Apple fixes AW it will grow fast. People hoped apple would take to a new level, it's launch offering was poor.
I'm impressed how people here will debate and make up all types upexcuses why steaming as an offering is the problem etc while they ignore the huge elephant in the room and that is , AW launched as a poor solution , and at present be Spotify or AW , there is no clear winner.
Apple watch all over again. Apple launches something replicating what is in the markert currently and all the excuses roll out, while many wanted a product that redefined what a smart watch was. So let's blame the public for not liking smart watches and streaming music....