You are all over the place, you asked me why I think think Apple Music is a fail. I gave you the reason, the reason is not 1 billion active devices, that is supporting fact, and I clearly explained to you why I think it's a fail.
You actually ignored my main point, cherry picked a paragraph out of context of my reply and started carrying on about Google, Amazon and Netflix....diversion mate.
How MANY more times do I have to state the reason I believe it's a fail, is cause it launched as a mess?? See you refuse to acknowledge the fundamental problem with the service and attack steaming music as the issue and customers not wanting it.
How about you reply to my main point, that AW launched as a mess of buggy software , bad UI , which turned many off it, as as a result Spotify gained .
Your second question. What number should not make it a fail? Ha ha ha are you serious ? you have missed my point entirely , the fail is not about the actual number, it's about launching a service that many view as equal or inferior to what is out there. A fail in my books is Spotify growing as a result of AW launching , where success would see AW grow steadily while Spotify loose subscribers .....
So shall we discuss the issue raised here by many, that AW has some serious usability and bugs issues that hold it back.....and even though apple pushes Apple Music actively to 1 billion active devices , it's competitor Spotify is actually growing , without pushing its service to the same user base. Simple advertising / markerting 101 advantage here.
or would you like to keep telling us 15 million out of 68 is about 22% of the share and it's amazing success ? And the problem is that people don't want to pay for music.
Look I get your point , and I do agree, most do not want to pay for streaming, that is common sense, though you would have to fail at usability to tell me Apple Music is designed well, has good UI, good navigation and does not suffer from bugs. If you honestly believe this, I will understand why my point is lost on you. And understand why you think the user is the problem.
So let's conclude this. You believe Apple Music is fine, and the populace jsut does not want paid steaming ? I believe Apple Music is a mess, even with an awesome advertising platform of a billion active devices it will not grow cause in a service category that is average at best at the moment, with Spotify and AW not offering anything special for people to commit $10 a month. I also believe AW will grow very fast once they sort it out, I like many have our music in iTunes, but are not jumping on AW until apple sorts it out (implementation is holding us back, and not $10 a month)