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Spotify will raise subscription prices for users in the United States in the first quarter of next year, according to the Financial Times, citing sources familiar with the matter.

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The report links pressure from major record labels on both Spotify and Apple Music to raise subscription prices. They argue prices have lagged inflation, while subscriptions remain cheap compared to video services such as Netflix.

Wall Street analysts say the price increase is critical to Spotify's stock, as the company pushes to show profitability. JPMorgan analysts have projected a $1-a-month price rise would boost Spotify's annual revenue by $500 million.

Spotify recently raised prices in multiple countries across South Asia, the Middle East, Africa, Europe, Latin America, and the Asia-Pacific region. The company has not raised prices in the U.S. since July 2024.

A Spotify subscription costs $11.99 a month in the U.S., compared with $9.99 when it launched in the country 14 years ago. Spotify currently costs $1-a-month more than Apple Music for individual plans.

Article Link: Spotify to Raise US Subscription Prices Early Next Year
 
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Reactions: antiprotest
It seems extraordinary to me that with all the advantages of the Apple eco-system anyone would even vaguely consider using Spotify. Just to top things off their payments to artists are also amongst the lowest.
Maybe because many think it's a better music service? You may like everything Apple, but my opinion (and I'm not alone) is that the curated playlists, among other things, are better with Spotify (which is true for me). It's hardly extraordinary...
 
This can’t be right. I was told prices would go down now that Spotify can bypass the App Store.
I've always paid for Spotify outside the App Store. Clearly your comment has an agenda, but as far as I know, I can't get the app outside the App Store so what's changed?
 
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