I am no AT&T expert but here is how I understand it (for 16gb models)
$299 = New customers, AT&T customers eligible for upgrades. New 2yr contract required.
$499 = Current AT&T customers who are not eligible for upgrade. New 2yr contract required.
$699 = Current AT&T customers, both upgrade eligible and not, and new AT&T customers. No contract required.
I think $499 is the correct price to ensure the phone for. Per the press release, which is referring to an 8 gig model, it states it will cost about $400 to replace. This leads me to believe that they expect to pay $400/$500, which is the non upgrade eligibility price with a 2yr contract.
$499.99 is the cost to replace my phone (minutes tax). Sure, I have to reup my contract so technically $699 would be a little more fair, but I'd rather have $499.99 worth of coverage I can count on, than $699.99 worth of coverage in which I'm not sure there will be a problem with or not.
$299 = New customers, AT&T customers eligible for upgrades. New 2yr contract required.
$499 = Current AT&T customers who are not eligible for upgrade. New 2yr contract required.
$699 = Current AT&T customers, both upgrade eligible and not, and new AT&T customers. No contract required.
I think $499 is the correct price to ensure the phone for. Per the press release, which is referring to an 8 gig model, it states it will cost about $400 to replace. This leads me to believe that they expect to pay $400/$500, which is the non upgrade eligibility price with a 2yr contract.
$499.99 is the cost to replace my phone (minutes tax). Sure, I have to reup my contract so technically $699 would be a little more fair, but I'd rather have $499.99 worth of coverage I can count on, than $699.99 worth of coverage in which I'm not sure there will be a problem with or not.