Plan ahead
The lack of control between different tests and different brands has been pointed out.
However, skimming the comments, I see little attention being paid to simple planning ahead. Regardless of the computer, If I'm on battery and away from a power source, I take that into account at all times. Clearly, you kill wi-fi, and bluetooth plus lower the screen brightness to an absolute minimum every time you can. Taking a few minutes to talk on the phone, kill the screen or even sleep. The point is that I'll end up with 2x the battery life of my wife who can't be bothered.
The long and the short is that I have NEVER run out of juice since I bought my iBook or with my current MacBook. I suggest 90% of people could accomplish the same if they stayed vigilant.