That's what happens when you go from focusing on producing high priced boutique workstation computers to run of the mill easily copied iCrap. Every company that has gone down that route has upped revenue in the short run, but completely destroyed itself in the long run as cheaper competition obliterated them and their boutique status was eroded to the point it no longer mattered.
The perfect example; in the 70's, there were ten great organ manufacturers, and when the 80's came along with cheap competition from Casio and other Japanese keyboard manufacturers, the companies that tried to compete with them by lowering the quality of their line were utterly obliterated by the competition within a single decade. NONE of them survive today.
The ONLY organ manufacturers that survive today are the ones making product lines that START at $20,000 and go up from there to well over $100,000. And there are about half the number of top manufacturers, around five.
And NONE of them make cheap iToys for kiddies. That is why they survived, and every other company that went down the short run route of choosing quantity of sales over quality died. And quality is producing CUTTING EDGE workstations that feature CUTTING EDGE technologies like Blu-ray. And anything else people who can afford Adobe's $2500 Master Suite need, like Flash. And people who aren't getting it are taking their BIG BUCKS ELSEWHERE. Just like organ buyers in the 80's went with the companies with the most expensive cutting edge products.
Are there cheap keyboards being made today? Of course, and selling like iCrap. But the big organ makers that tried to make them to compete with Casio are DEAD.
I know recent hop ons to Apple via iCrap will never understand this, but the old guys around, they get it.
Apple really needs to split into two companies. One that makes the iCrap, that can boom and quickly go bust as stronger cheaper competition kills it, and the other the original Apple computer workstation company that will survive by giving people what they need and want AND THEN SOME and continuing to charge a premium for it.
NOT tell them what they need and don't need and try to ram it down their throats like a tinhorn megalomaniac dictator pumped up by VERY temporary sales of disposable iCrap.
Someone who would have given them workable authorable Blu-ray BEFORE it became a standard, to MAKE it the standard QUICKER.
But that only can come from someone with the vision to see what people need now, and not try to live in 2030 when everyone has iChips implanted in their brains running the iBrain OS with all applications from the cloud and downloading low-res movies that Apple WOULD call HD.
I say WOULD, because Apple the iCrap iToy manufacturer won't last beyond 2014 at the current rate of arrogance.