Reflections ...
The loss of Jobs has made me reflect on the man's legacy through the many incredible tech gadgets that have enriched the world in many ways. My introduction to Apple was way back in the early 1990's when I purchased the Macintosh Classic II. I was far from a computer nerd, and as such, I wanted a computer that was easy to use and devoid of all the DOS command stuff that was, to me, harder than learning how to speak Latin. The Mac Classic II was perfect for me because I didn't have to have a degree in code; I just turned it on, visualized all of my work in neatly compartmentalized folders and clicked on drop down menus to access my needs. The radical notion of a mouse added to the ease with which I could use my little marvel! And again, I didn't have to try to write some line of code before I could begin my work. It was nirvana!
Fast forward another 10 years to the early 2000's. Corporate America had "forced" me to adopt Windows-based tech and I was using a Dell Inspiron machine as my home PC. I had heard of the iPod, but it was too cost prohibitive for me, so my first mp-3 player was the Dell Jukebox. My home PC had the Mac Classic-like UI by that time, as all PCs had adopted Steve's ingenious, breakthrough tech from 15 years earlier by then. The one thing I remember about my PC and my jukebox is that neither "just worked." I hated the fact that I always had to buy cumbersome anti-virus programs for my computer; the irony was that the more anti-virus protection I purchased, the slower the PC got! The jukebox, too, constantly froze and its operation was not smooth. Again, I'm not a tech-nerd, so when my PC and mp-3 player froze, I froze: I didn't have the knowledge base to even understand how to begin tackling the problem, so much time was wasted and much work was lost.
So, I splurged and bought my first iPod: the 16gb white iPod that was the first to sport a color screen. I had only seen the iPod on those snazzy commercials and I remember marveling at the ease and, yes - FUN! - of using the click wheel for the first time. Wow! It was gorgeous, clean, simple and - THANKFULLY - easy to use. I loved it and I used it everywhere: in the gym, on the train, waiting in an office to see a client. My iPod was a fantastic piece of tech for someone that needed simplicity.
Back in 2007, my Dell Inspiron crashed and I was very frustrated because I didn't have a home PC anymore. Ironically, I was using my first gen iPod touch as my means to stay connected to the Internet then and I asked some computer-savvy guy on a Prince website named Housequake what he would recommend for a computer-illiterate fellow like me. I knew this guy was an Apple savant and by then, Apple was widely acclaimed as a tech giant and Steve Jobs was being hailed as a great innovator. The forum member recommended the iMac to me. My last Apple computer was the Mac Classic II nearly 15 years earlier, but I listened to the member and I asked him many questions before I decided to bite the bullet and invest in a brand new, fully loaded 24" iMac. What a fantastic decision!
Needless to say, I fawned over my iMac from Day 1; it was amazingly brilliant, so easy to use, so sleek, compact and efficient. I was beside myself over this great investment: I no longer had to futz with the clumsy, wire-overloaded, dust bunny-infested tower, I was freed from the expensive, inefficient virus protection software, as well as the expensive extras that were required for simple tasks. The powerful iMac came with everything I needed and - critically - it all just worked. I even learned how to make incredibly, gorgeous, hard-covered photo albums and amazing Christmas cards with my pics on iPhoto. The iMac made me feel like a pro, despite my meager computer smarts.
I still have my iMac, but I now complement it with an iPhone 4 and a 2011 version 11" MacBook Air. My kids have iPod nanos, an iPod touch and a first generation 16 GB iPad, too. My oldest son and wife each have an iPhone 4, as well. I back everything up on my 1 TB Apple Time Capsule and I even (shamefully!) use Apple rechargeable batteries!
Steve's legacy, to me, is that he spearheaded a company that pioneered something so brilliantly simple that it was bound to be wildly successful: an Apple-based ecosystem where everything works in conjunction with each other in a simple, efficient way that is so loved by simpletons like me! No, it's not perfect, but its glitches are very few and far between and when I do have to call Apple care, I speak to friendly, caring people that don't seem to be reading from a prepared script! Rather, the Apple care reps have always been friendly, warm and, thankfully, very patient!
Thanks to my Prince forum friend, I re-immersed myself in the "Cult of Apple" and I am ecstatic that I did. Like many, I am sure, my loyalty to Apple had its foundation in the incredible iPod. Did Steve originate the mp-3 player? You can argue both sides of that argument and both positions would have validity. However, the one thing that cannot be denied is that Steve took the platform and absolutely made it his own domain. He must've known that the iPod would give him a window into the hearts and minds of millions upon millions of consumers that otherwise may not have become curious in Apple's other products. However, his strategy proved brilliant and I am an example of that notion: my interest in Apple broadened from the iPod and extended into the realm of computers. Suddenly, I realized that all Apple products were simple to use and yes, I admit it, fun and trendy, too! Most importantly, they all worked well and well together.
Today, the Apple ecosystem has revolutionized my personal and professional lives. I am an Apple lifer; I always eagerly await the next Apple release because I know that it will always wow me. Call it the reality distortion field if you'd like; I'll refer to it simply as being a satisfied customer that will never turn away from the comfort of owning proven, edgy, beautiful technology that just works, simply and efficiently.
Thanks for transforming tech from geekdom into mainstream cool, Steve. May you rest in peace knowing that you stayed just foolish enough to spawn generations of people that sport the ubiquitous white earbuds while performing all kinds of magic on their OS X Macs and myriad iOS iDevices!
RIP