That is the main thing haters don't understand.
That is why when people complain about price, there is no comparison. Design is why Apple is what it is today. Why Steve will be remembered forever, and why Jonathan Ive is totally loaded.
It's called having a good taste. I think I know what it's like to be a hater because I was a zealous Mac hater to the core for most of life. Then I tried the first iPhones and iPods and I was blown away, which led me to add a Mac, iPod Touch and eventually an iPad to my collection.
After I became familiarized myself with Apple platforms and apps, one thing that strikes me is how nicely designed the overall environment is in the Apple platforms. Windows apps and Windows itself tend to be crude, starting with font handling, icon spacing, handling of gradation and animation, etc, etc. It's now painfully obvious to me how tasteless most of Windows and Android devs are. It didn't bother me when I was younger, but now it bugs the heck out of me whenever I use Windows and Android.
Plus now I am married, with a job, and have developed a better appreciation of aesthetics and "just works" type of approach. I no longer have time to play with tech just for the sake of playing with tech instead of getting the utility of of it. These are all things that I just couldn't have fathomed when I was younger.
I still use all the platforms because they have their benefit - for instance my Android phone was very cheap and my plan is so much better than what I'll be forced to sign if I had to get an iPhone. But I now definitely do see the benefit offered by Apple products and their intangibles in use. Appreciating those finer things in iOS and OSX don't come automatically to many people because they often aren't quantifiable, at least not right away.