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I kept thinking the same thing, but then went back and looked at all this hype, and realized... it's not coming from Apple, it's coming from us, and this website.

This website is not behind all the leaks we're seeing in the online trade journals and blogs.


And unless Apple PR is blind to the web they wouldn't do an invite that says "come see our latest creation".

That in itself implies something very special.


Apple has been manipulating the media a LOT.
 
And unless Apple PR is blind to the web they wouldn't do an invite that says "come see our latest creation".

That in itself implies something very special.

Really? Which part implies something special? Come? See? Our? Latest? Creation?

How would you phrase an invite relating to a new product that doesn't give away what the product is and which, by your estimate, doesn't imply something very special?

From where I'm sitting, "come see our latest creation" is a pretty low key thing to say.
 
Really? Which part implies something special? Come? See? Our? Latest? Creation?

How would you phrase an invite relating to a new product that doesn't give away what the product is and which, by your estimate, doesn't imply something very special?

From where I'm sitting, "come see our latest creation" is a pretty low key thing to say.

So this is why after the invite went out people were screaming "confirmed" all over the blogosphere ?
 
Really? Which part implies something special? Come? See? Our? Latest? Creation?

How would you phrase an invite relating to a new product that doesn't give away what the product is and which, by your estimate, doesn't imply something very special?

From where I'm sitting, "come see our latest creation" is a pretty low key thing to say.

And I'm sure Apple has booked the Yerba Buena Center for a low key event to announce something not very special.
 
And I'm sure Apple has booked the Yerba Buena Center for a low key event to announce something not very special.

The contention was that the wording of the invitation implied something very special, not the fact of the invitation itself.

Apple doesn't participate in trade shows anymore, so it's not surprising that they book places for announcements. The next new (non mere-processor upgrade) macbooks or the next version of Mac OS will also be in booked venues. So what?
 
The contention was that the wording of the invitation implied something very special, not the fact of the invitation itself.

I would agree with the contention that "Come see our latest creation" is, in Apple-speak, an announcement that Apple feels is a Big Deal. When Apple acts uber-cool and mysterious, that means they want everyone to sit up and take notice.

Apple doesn't participate in trade shows anymore, so it's not surprising that they book places for announcements. The next new (non mere-processor upgrade) macbooks or the next version of Mac OS will also be in booked venues. So what?

So Apple will also think that that's a Big Deal, and expect everyone to fall in line again.
 
I would agree with the contention that "Come see our latest creation" is, in Apple-speak, an announcement that Apple feels is a Big Deal. When Apple acts uber-cool and mysterious, that means they want everyone to sit up and take notice.

So I again repeat my question - if you were Apple and didn't think it is a Big Deal, but you did have a brand new (as opposed to merely updated) product to announce and didn't want to ruin the surprise prior to the announcement, how would you phrase the invitation?
 
Just a Mac OSX please, non of this iPhone OS malarky.

"And that's the end of that chapter."

That's exactly what my friend said, and his comment was pure facepalm also. How is dragging windows and clicking tiny red (X) on a touch device going to be easy or intuitive?. I think this has got to be one of the reasons that Windows-based tablets flopped - they were too lazy to write a new custom OS for the tablet machine OEMs, which encouraged touch interaction.

Think about it - Mac OS X Desktop version on a portable device:

1/ Slow and hot (and you'd probably need mobile C2D to run it)

2/ Slow, hot... and expensive


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Sometimes I wonder if people actually think these things through properly!.

This is not supposed to be a full-blown Mac sans keyboard, and people just don't seem to be able top comprehend that. They compare it to their expectations; all I can say is, thank goodness you aren't heading Apple R&D dept - Apple would be bankrupt in 2 years.


@ all the people talking about the invitation and how is was phrased:

Apple are about simplicity, subtlety and innuendo. If you haven't worked that out yet, that they don't do vulgar "in ya face" banners and dancing Balmer efforts, then you don't "get" or know Apple.
 
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