Steve Jobs Pitches Cupertino on Stunning New Apple Campus

Discussion in ' News Discussion' started by MacRumors, Jun 7, 2011.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Late last year it was revealed that Apple purchased a 98-acre campus from Hewlett Packard, just up I-280 in Cupertino. Last night, Apple CEO Steve Jobs, in trademark black turtleneck and jeans, explained Apple's plans for the space to the Cupertino City Council. Here's what the new 4-story building holding 12,000 employees will look like when it's completed in 2015:


    As Steve describes it:
    The facility will be 80% landscaping, with most of the parking underground, compared to 20% landscaping with all above ground parking currently. The current campus has 3,700 trees and Apple plans to increase that to more than 6,000 trees, including "some apricot orchards."

    Apple also plans to build its own energy generation facility using natural gas, with the electricity grid as a backup.

    One of the city councilors asked what the citizens of Cupertino would get from the new campus, and in particular brought up a free Wi-Fi network, like Google offers in Mountain View. Steve responded that Apple was the largest taxpayer in Cupertino and he felt that the tax benefits to having a company like Apple in Cupertino was benefit enough and the city should be providing a service like that.

    "If we can get out of paying taxes, we would be glad to provide free Wi-Fi."

    Article Link: Steve Jobs Pitches Cupertino on Stunning New Apple Campus
  2. boss.king macrumors 68040


    Apr 8, 2009
    That looks freaking amazing. Wonder what the price tag is for a place like that...
  3. Boxer757 macrumors member

    Mar 16, 2009
    That is awesome. Wonder how long it will take to complete construction...
  4. aznkid25 macrumors 6502

    Sep 15, 2007
    That design looks awesome. SJ in his signature black turtleneck. It does sound like a bit weak though.
  5. Moyank24 macrumors 601


    Aug 31, 2009
    in a New York State of mind
    They really are trying to make it look like the Mothership. That looks pretty sweet.
  6. slimbek macrumors regular

    Feb 23, 2011
    Melbourne, Australia
    I love that Steve is still wearing his black turtle neck and jeans... even presenting to the local council.
  7. batchtaster macrumors 65816

    Mar 3, 2008
  8. Chaos215bar2, Jun 7, 2011
    Last edited: Jun 7, 2011

    Chaos215bar2 macrumors member

    Jan 11, 2004
    The amount of open land in this design is amazing.
  9. Hueyfreeman macrumors regular

    May 26, 2011
    Natural gas? Go with Solar even better for the environment at only 4x the cost. ;)

    Also Sterling Archer said he wants his turtle neck back.
  10. ten-oak-druid macrumors 68000


    Jan 11, 2010
    It does look amazing but I hope it isn;t called that.
  11. macrumors 6502a

    Nov 10, 2006
    So is this going to replace the existing campus, the old one goes up for sale, or just supplement it, by being the new headquarters with the old one repurposed as a satellite campus?
  12. ziggyonice macrumors 68020


    Mar 12, 2006
    Rural America
    If I remember correctly, I read somewhere that they're even building an underground, high-speed subway to connect the two campuses together.


    EDIT: Found the source (Cult of Mac).
  13. JesterJJZ macrumors 68020


    Jul 21, 2004
    That was better than the Keynote the other day.
  14. sparkie7 macrumors 68000


    Oct 17, 2008
    holeee guacamoleee! :D that will be amazing grace when its built. imagine they will grow organic tomatoes and beans+ to make vegetarian burgers on site
  15. lyrrad721 macrumors regular

    Jul 28, 2010
  16. vertgo macrumors member

    Dec 18, 2006
    Nice try, City Councilor

    Good luck trying to negotiate with Steve Jobs if you're in Cupertino. I mean, shouldn't he have stacked the city council by now with all iDrones? How much of the city's population is Apple employees?
  17. MacGeek50 macrumors newbie

    Jul 28, 2008

    Good for Apple and especially Jobs, I think they deserve a new campus. Great to see him so healthy too! :)
  18. TMay macrumors 68000

    Dec 24, 2001
    Carson City, NV
  19. sparkie7 macrumors 68000


    Oct 17, 2008
    Verging 1 billion+ upwards probably.  will still have lots of coin left in the purse afterwards
  20. Roy G Biv macrumors 6502

    Roy G Biv

    Dec 26, 2010
    Was the council's request for free wifi in jest, or are they retarded?
  21. bitsoda, Jun 7, 2011
    Last edited: Jun 7, 2011

    bitsoda macrumors member

    Mar 23, 2011
    I love how Steve knows he's the smartest person in the room as he assures the city councilman that he has no need for using their third-rate touchscreen drawing technology.

    "I don't need to draw on the screen; you can see it clearly." - SJ
  22. OriginalMacRat macrumors 6502

    Mar 9, 2007
    They should do a combination of solutions.

    All that roof space would be good for the solar panels and all that land would be good for a few windmill generators as well.
  23. Axemantitan macrumors 6502

    Mar 16, 2008
    Is it all one giant window stretching all the way around the building?
  24. aznkid25 macrumors 6502

    Sep 15, 2007
    Mayor tries to get Jobs to build an Apple Store in Cupertino, showing him how much he loves his ipad.
  25. *LTD* macrumors G4


    Feb 5, 2009
    Apple applying their tech design prowess to architecture. In a big way.

    Love it.

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