Stock split is a terrible idea. That just adds more shares to the float. If you look at the stocks like Microsoft, Intel, Oracle, eBay, Yahoo, Dell, etc that split and split, now they can't get out of their way. Apple has about 875 million shares outstanding. All those others have billions...that is why the stock doesn't move anymore. Hard to move it with so many shares outstanding. Google has moved nicely also because it doesn't believe in splitting shares, along with great earnings growth.
If a person can't understand that $1,000 invested is $1,000 invested no matter if the stock is $130 or $50, then I hope they don't invest in Apple.