*****RANT*******
i really think apple f**ed up big time with this "launch". i'm not talking about pre-order dates getting kicked back so far and so soon on the 10th. Not even upset about the odd delivery windows 4/24 - 5/8 either.
It is the fact that there are mixed amount of people getting charged/order-updates from apple. Before everyone grabs the pitchfork and torches on me, let me explain my reasoning.
This is valid, from a customer relationship stand point. This is the same if it's a $400+ watch, $26k car or even a $10 charger from amazon. Good customer service is simply good communication with your customer. They paid for your goods, they need to know where their money went in a timely manner.
*pointing* at the delivery window, Yes i know

But why are mixed amount of people getting updates? even people with JUNE delivery are getting updated to "preparing for shipments". Also there's the PR doublespeak from Angela Ahrendts comment's "The great news is from anyone who did pre-order, they'll start getting their orders this Friday". There's the back tracking by removing the launch date from their website.
Yes supply constraint, too many SKU's configuration or obviously high-demand
etc. etc. Fine, set up multiple "launches" to pre-order with clear and firm dates. Clear communication is key, not hide behind the blah blah to blah date range promises. Last time i checked they are the highest grossing company in history, not some kickstarter project that runs on hope and promises.
all of this is grinding my hopes down

as a long time apple customer, this has been a really bad launch.
*****END RANT*******